Writing copy for a website is an exciting task. Attention spans are short, so it’s all about capturing the essence of where the reader might be in life and presenting the solution in just a few sentences. This past month, I got to work with the incredible team at eLab, which is CIEE’s Entrepreneur Lab. CIEE offers comprehensive courses for “wannabe entrepreneurs” from around the world.
eLab was launched in 2018, and I used information from their first 12 months in operation, including student surveys, to define target groups and draft their brand messaging. The wonderful Tracy Teare then copyedited what I’d written and made it sound even better.
Working with the eLab team was a joyful experience. I wish anyone who’s been wanting to start their own business but never dared to do so because of lack of business skills could join an eLab course.
Coming up, I’ll get to work on more projects related to the rebranding of Swing Kitchen, a vegan burger chain from Vienna, which I’m already looking forward to.
I’ve also started exploring the field of natural body care, and I’m looking for people to learn from, exchange ideas with, and potentially collaborate with. I’ve recently joined Karen Rose’s body care workshop and will be looking into learning more about essential oils and different ingredients. I’ll be sharing more about my progress on Instagram.
Next month, I’ll be on vacation, and I hope you’ll find some time to enjoy one, too.