Posts tagged book tips
It's a wrap! October
working Orion
working Orion

At the beginning of the year, I said that by the end of the year I’d love to have some time to learn new skills and deepen my knowledge. I wanted to know what works on social media and what’s no longer a thing. Because, frankly, the social web is constantly evolving and it’s hard to keep up.

Often we get so overwhelmed by our daily rut that we just keep doing what we’ve been doing because we know it's worked before. But now, maybe it doesn’t anymore. 

To give you an example, when I published This Year Will Be Different and My Creative (Side) Business, many posted pictures of the books on Instagram. Now, with Work Trips and Road Trips people posted stories, so the news about the book release vanished rather quickly and the sales remained, compared to the other titles, mediocre. It’s become hard to reach people. It’s become even harder to sell on the internet. Especially if you don’t have dedicated budget to finance ads. 

This past month, I haven't done much client work besides working on a website that will hopefully launch very soon. Instead of working on client projects, I focused on reading books I’ve had on my bucket list for a while. Here are the titles: 

Perennial Seller - Will help you understand why people still buy classics instead of going for the latest releases.

The 22 Immutable Laws of Marketing - A must-read for everyone who works in communications, marketing, or sales. 

Service Design Business - A wonderful guide to help you understand all the details you should consider when planning a customer experience, both online and offline.

Captivate - One of the most valuable books I’ve ever had in my hands recently. It’s one of those books you’ll finish and want to start re-reading immediately. Just get it now. Don’t even read what it’s about. 

Killing Marketing - Explains the principles of good content marketing and why it makes sense for brands to invest in long-term relationship building through creating valuable content.

Sprint - If you’ve worked in a startup, you’re most likely already familiar with the sprint methodology. I really enjoyed learning more about the theory behind the practice and was able to reflect on where the company I had previously worked for had gone wrong. 

UX Strategy - Talks about the process of building human-centered products. I found it to be very controversial to what Sprint preaches, yet interesting. 

Branded Interactions - Is most likely to be called the bible of UX, UI, and overall digital design. Everyone who works in digital product management or design should read it. 

I still have some capacities in November and December. Please get in touch if you need help with your online strategy. 

What to give to your creative friends for Christmas.
christmas gift ideas

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Christmas is just around the corner. Like every year, you might be wondering what to give to your friends. If you are like me, you are probably looking for the exceptional, which usually doesn’t cross your path when you need it the most. (I still cannot believe I only found this after it was way too late to give it to the special someone) As for me personally, I prefer gifts that vanish in my belly quickly, or the gifts that land on my Amazon wish list. It’s easy for me to say that I would have loved receiving one of these books. It’s the books that have touched me or even changed my life in one way or another, so they are the perfect gifts for the people who matter the most to you! 

Give Smart Cuts to the friend who is a tinkerer and a lateral thinker, someone you believe might be able to start a great venture! Give them the final push!

Give Talk like TED to the friend who has a great project and who might consider giving some talks about it. Talk like TED will teach them how to tell their story in a memorable way.

Give Rich Dad. Poor Dad to the friend who will soon turn 30 and is slowly wondering how to think about money. This book is also suitable for your friend who you think spends money on unnecessary things.

Give 100$ Startups to the friend who believes that you need a lot of money to start a business. Chris Guillebeau proves you need exactly 100$.

Give Hipster Business Models to the friend who loves exceptional stories of how people started their businesses. This is also the perfect book for the friend who wonders whether people would ever pay them money for their “slightly weird” idea.

Give No Plot? No Problem! to the friend who has been meaning to write a book forever. 

Give The Happiness Project to the friend that has had a tough year and is hoping to make 2016 a better one.

…and it wouldn’t be me if I wouldn’t remind you to give This Year Will Be Different to the friend who has been struggling and complaining about their job and who might be better off going freelance.

I hope I could help with some Christmas gift ideas! If none of them are the right thing, I’d also recommend to buy a knitting kit. For some reason, that’s the one present people thank me for years later. Wool and the Gang has some good ones!

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Some book tips for you!

Here are parts of my weekly newsletter: you can subscribe to my newsletter to get the full articles to your mailbox. 

As it is every year, I think Christmas is the perfect time to decide on what we want to accomplish in the new year, think about our past successes and set future goals.

Two years ago I said I'll write a book and I'm so glad that I'm finally just a couple of weeks away from reaching this goal! I've spent the last three weeks hiding behind the screen and have recorded, transcribed and edited 23 interviews with some extremely inspiring women. I found an amazing illustratora great art director and an editor who is really fun to work with. 

Truth is, the ability to do all of this didn't come overnight. I needed some support to help me figure out the best strategy to finally make it happen. So here are the books responsible for my newly discovered dedication and ability to finalise this long attempted goal:

The $100 startup
Chris Guillebeau book tells stories of people who have managed to start their company with a budget smaller than a hundred bucks. 

The Happiness Project
Gretchen Rubin's book helped me to focus on what's important to me and deal with consequences of decisions that were hard to make but necessary.  

Shane Snow's book was a real eye-opener to understand what successful people have in common and what they did to get to where they are today; a book about system hacking.

.. and last but not least; 

No Plot? No Problem?
Chris Baty's book has probably been the most important of all. It helped me to find a way to break down a goal that felt too big to accomplish and organise my time for me to be able to reach what I've been trying to do for so long.

I'm really curious about your aims for 2015. Please drop me a line soon!

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