At the beginning of the year, I said that by the end of the year I’d love to have some time to learn new skills and deepen my knowledge. I wanted to know what works on social media and what’s no longer a thing. Because, frankly, the social web is constantly evolving and it’s hard to keep up.
Often we get so overwhelmed by our daily rut that we just keep doing what we’ve been doing because we know it's worked before. But now, maybe it doesn’t anymore.
To give you an example, when I published This Year Will Be Different and My Creative (Side) Business, many posted pictures of the books on Instagram. Now, with Work Trips and Road Trips people posted stories, so the news about the book release vanished rather quickly and the sales remained, compared to the other titles, mediocre. It’s become hard to reach people. It’s become even harder to sell on the internet. Especially if you don’t have dedicated budget to finance ads.
This past month, I haven't done much client work besides working on a website that will hopefully launch very soon. Instead of working on client projects, I focused on reading books I’ve had on my bucket list for a while. Here are the titles:
Perennial Seller - Will help you understand why people still buy classics instead of going for the latest releases.
The 22 Immutable Laws of Marketing - A must-read for everyone who works in communications, marketing, or sales.
Service Design Business - A wonderful guide to help you understand all the details you should consider when planning a customer experience, both online and offline.
Captivate - One of the most valuable books I’ve ever had in my hands recently. It’s one of those books you’ll finish and want to start re-reading immediately. Just get it now. Don’t even read what it’s about.
Killing Marketing - Explains the principles of good content marketing and why it makes sense for brands to invest in long-term relationship building through creating valuable content.
Sprint - If you’ve worked in a startup, you’re most likely already familiar with the sprint methodology. I really enjoyed learning more about the theory behind the practice and was able to reflect on where the company I had previously worked for had gone wrong.
UX Strategy - Talks about the process of building human-centered products. I found it to be very controversial to what Sprint preaches, yet interesting.
Branded Interactions - Is most likely to be called the bible of UX, UI, and overall digital design. Everyone who works in digital product management or design should read it.
I still have some capacities in November and December. Please get in touch if you need help with your online strategy.