Posts tagged viennese coffee culture
It’s a wrap! March
berlin coffee guide
Vienna coffee guide
berlin coffee guide
Vienna coffee guide
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Before I started teaching social media at the New Design University in St. Pölten, it was clear to me I wanted to have a small comprehensive project in my portfolio. I wanted to create something anyone could copy if they wanted to. Something that just needed a smartphone and a good idea for it to happen: that’s how I came up with the Vienna coffee guide before also creating one for Berlin to decrease the costs of printing.

In March, I published my fifth Kickstarter project. It was a fifth successful project (sixth if I count running one for Anitar last September). 

While it seemed easy to raise money for the Vienna guide, it wasn’t all that simple with the guide of Berlin’s café scene. One thing I have learned from running all these projects is it doesn’t matter how one reaches the goal. What matters is that one does. 

If a Kickstarter project doesn’t work as expected, one must come up with a plan B, a plan C, and at least a plan D. At the end of the day, what matters is raising the money necessary in the time one determined before going live.

Once I noticed people weren’t all that keen on the Berlin guide, I considered what the people who follow me online are interested in. I added an additional reward by offering a personal consulting session on how to go freelance. 

That’s what made the project a success. Not the project itself, but instead the ability to improvise when nothing goes as planned. Which is to say, it hardly ever goes as planned.

What I’m especially excited about is that because I already had the Berlin guides printed, I can now play around with Etsy, DaWanda, and IndieGoGo on demand too because I finally have a product to sell. 

Those two Kickstarter projects, and especially making sure to ship them on time, were by far not the main projects I worked on this past month. I kicked off March with a workshop in London organized by Hanzo for one of their clients.

March was also the month I flew to St. Pölten every week to teach.

And, of course, there was also the work I did for Veganz.

When I agreed to teaching social media, I didn’t realize how much time I’d spend talking about different business models. Originally, I just planned to show my students how to frame creative projects, use the available tools to materialize ideas, plus how to use social to position oneself online. 

But then to be able to know how to use the internet as a tool, one must also understand how one is instrumentalized as a product and how different companies monetize one’s attention, time, and data, so we got to talk a lot about propaganda, advertising, and how different companies make money. Which made the class very broad, but to me, also interesting to prepare to discuss these issues before standing in front of 36 pairs of curious eyes. Quite an experience!

And before I forget to mention this, every student got to work on their own creative project, which you can see by looking up the hashtag #nducreates on Instagram. 

Meanwhile at Veganz, I needed to communicate how I wanted to get involved with the company in the future. About six weeks in, I knew I didn’t see myself as the Head of Marketing for longer than the originally agreed upon three months. It’s a lot of admin and not so much creative work, and as I always say, one should be doing something in the day-to-day one is actually excited about. At this moment, hiring, firing, and restructuring a team is not necessarily it. 

After setting up internal communication processes and project management structure by introducing the team to Trello, I began working on the campaigns for the entire year of 2018. I’ll write a case study about my work for Veganz and publish it on this website some time soon. At least for now I can mention that we ran Beautiful Vegan Easter as a brand collaboration with Bio:Végane in March and prepared the campaign Vegan Lunch Box together with Patrick Bolt and EcoLunchBox for April.

My main focus at Veganz this past month – and I know I already mentioned a lot I worked on – was to find a replacement for myself, hire a new Creative Director, and also two additional translators to professionalize the communication output. With Moritz Möller, Martin Petersen, Justine Coquel, and Richard Block, I do believe I’ve fulfilled that mission quite successfully. 

I’m very excited to see what April will bring, given I’m transferring back to a more flexible, remote lifestyle. I’m currently booked out until mid-May, but can work on smaller projects here and there. Please send me an email if you need anything! 

#Make100: A Pocket-Sized Guide to Viennese Coffee Houses

I’m excited to tell you about my latest side project. A couple of years ago, a dear friend gave me a card game, a quartet, featuring Viennese coffee houses. Since then, I’d pull out the deck from time to time and count how many places I’ve already been to. Sometimes I’d take a few cards with me and carry them in my purse and then put them back in the deck after I’ve visited them. I used them as a visual reminder to explore more.

Then, some weeks ago I posted a photo to Instagram of an incredible café I just discovered that wasn’t a part of the card deck, and I joked how I too should probably create a guide of places in Vienna where you should have a coffee one day. I thought it would be a fun idea to share my dearest café tips with you. To tell you where you have the best view of the city, where you should go in just to wash your hands in the bathroom because the tap is so memorable...where you should order a breakfast for one, or where it’s easy to talk to strangers.

In the past few years, I’ve been taking pictures and sharing them on Instagram. And now, I’m bringing 50 of these photos out as print with little, short, personal notes why this or that place is one you should discover for yourself. I’m printing them on business card sized cards so that it’s easy to stuff the whole deck or just a few cards in your pocket.

Whether you’re new to the city, planning to visit Vienna in the future, or already live here and want a fun, pocket-sized reminder that you can carry around with you to help you explore new places, this deck of cards is for you. As a try-out to see if you enjoy this format as much as I do, I’m doing a print run of 100 sets only. Now that I have launched this project, you have less than 14 days to snatch one of these sets for yourself. Please tell your friends who’d be interested! Thank you!