Posts tagged veganz
It's a wrap! April 2018
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April was great! I’ve successfully accomplished my three month assignment with Veganz. I’m especially very happy I was able to hand it over to someone as capable and wonderful as Moritz Möller.

Moritz and I met when I first moved to Berlin. Back then, he was heading the local Instagram community, and to this day, he’s responsible for the #igersberlin account. He’s someone I’d recommend any day. It’s so great to know the marketing department at Veganz is in good hands.

I really love the mission of the company and I’m thankful it’s given me the opportunity to reflect more on what lands on our (and especially my) plate. If you’re interested in veganism and might want some help to make you give up meat, I can only recommend the book Eating Animals by Jonathan Safran Foer and Patrick Bolk’s Vegan Guide

Don’t get me wrong, I do really enjoy eating meat for its taste. However, the more I read about what it means to eat meat in our capitalist times, the more I wonder how it’s even possible veganism is such niche thing. From the ethical point of view, veganism should really be the norm for anyone who lives in an urban area in what’s considered a developed country.

This quote sums it up well: 

"Since the world has changed so much, the same values don’t lead to the same choices anymore."

Jonathan Safran Foer

While my Veganz project has come to an end, I’m glad I’ll now be able to dedicate more time working together with the Barcelona-based agency Hanzo. We’re working on a student initiative for a London-based client and it’s the sort of work that’s truly aligned with what I’m most excited about: helping people get the sort of work they're most excited about.

I’ve also finished teaching at the New Design University. My course Social Media for Designers was a series of lectures on how to use the Internet as a tool to make a living as an independent creative (or get the sort of jobs with the companies one wants to work for). 

I love exploring what’s possible online and it’s moments like getting emails from EyeEm that I sold 40 images (of food) in one month that give me a weird sense of satisfaction. 

And even though I do make parts of my income with selling photos of food, it pleases me even more when a publication such as Girlboss recommends one of my books to their readers. 

All in all a very pleasant, successful month. I’m fully booked until the end of May, however, if you have a project you want to do in June, please don’t hesitate and drop me a line. Let’s talk! 

It’s a wrap! March
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Before I started teaching social media at the New Design University in St. Pölten, it was clear to me I wanted to have a small comprehensive project in my portfolio. I wanted to create something anyone could copy if they wanted to. Something that just needed a smartphone and a good idea for it to happen: that’s how I came up with the Vienna coffee guide before also creating one for Berlin to decrease the costs of printing.

In March, I published my fifth Kickstarter project. It was a fifth successful project (sixth if I count running one for Anitar last September). 

While it seemed easy to raise money for the Vienna guide, it wasn’t all that simple with the guide of Berlin’s café scene. One thing I have learned from running all these projects is it doesn’t matter how one reaches the goal. What matters is that one does. 

If a Kickstarter project doesn’t work as expected, one must come up with a plan B, a plan C, and at least a plan D. At the end of the day, what matters is raising the money necessary in the time one determined before going live.

Once I noticed people weren’t all that keen on the Berlin guide, I considered what the people who follow me online are interested in. I added an additional reward by offering a personal consulting session on how to go freelance. 

That’s what made the project a success. Not the project itself, but instead the ability to improvise when nothing goes as planned. Which is to say, it hardly ever goes as planned.

What I’m especially excited about is that because I already had the Berlin guides printed, I can now play around with Etsy, DaWanda, and IndieGoGo on demand too because I finally have a product to sell. 

Those two Kickstarter projects, and especially making sure to ship them on time, were by far not the main projects I worked on this past month. I kicked off March with a workshop in London organized by Hanzo for one of their clients.

March was also the month I flew to St. Pölten every week to teach.

And, of course, there was also the work I did for Veganz.

When I agreed to teaching social media, I didn’t realize how much time I’d spend talking about different business models. Originally, I just planned to show my students how to frame creative projects, use the available tools to materialize ideas, plus how to use social to position oneself online. 

But then to be able to know how to use the internet as a tool, one must also understand how one is instrumentalized as a product and how different companies monetize one’s attention, time, and data, so we got to talk a lot about propaganda, advertising, and how different companies make money. Which made the class very broad, but to me, also interesting to prepare to discuss these issues before standing in front of 36 pairs of curious eyes. Quite an experience!

And before I forget to mention this, every student got to work on their own creative project, which you can see by looking up the hashtag #nducreates on Instagram. 

Meanwhile at Veganz, I needed to communicate how I wanted to get involved with the company in the future. About six weeks in, I knew I didn’t see myself as the Head of Marketing for longer than the originally agreed upon three months. It’s a lot of admin and not so much creative work, and as I always say, one should be doing something in the day-to-day one is actually excited about. At this moment, hiring, firing, and restructuring a team is not necessarily it. 

After setting up internal communication processes and project management structure by introducing the team to Trello, I began working on the campaigns for the entire year of 2018. I’ll write a case study about my work for Veganz and publish it on this website some time soon. At least for now I can mention that we ran Beautiful Vegan Easter as a brand collaboration with Bio:Végane in March and prepared the campaign Vegan Lunch Box together with Patrick Bolt and EcoLunchBox for April.

My main focus at Veganz this past month – and I know I already mentioned a lot I worked on – was to find a replacement for myself, hire a new Creative Director, and also two additional translators to professionalize the communication output. With Moritz Möller, Martin Petersen, Justine Coquel, and Richard Block, I do believe I’ve fulfilled that mission quite successfully. 

I’m very excited to see what April will bring, given I’m transferring back to a more flexible, remote lifestyle. I’m currently booked out until mid-May, but can work on smaller projects here and there. Please send me an email if you need anything! 

It’s a wrap! January 
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At the end of last year, it became clear that I’d return to Berlin once again. It’s not even that I was actively looking for opportunities to be in the city. It really feels like every time I open myself to being in Berlin, the city draws me back immediately. 

On the 15th of January, I began working with Veganz. At first it was planned I’d oversee the social media strategy for 2018, however - and given I care about integrated communication throughout all departments - I’m now leading the marketing team. It’s a team of twelve responsible for communication, brand management, graphic design, online store, and of course, customer care. We’ll soon be hiring native English, French, and Italian speakers to help us with translation and copywriting, given we’re planning to expand to new markets. 

I've also started working with Student Life Start, which is an initiative to help students start a career they love. It's something I’m very vocal about and even more excited to be involved in a project like that. 

Given in the past three years I always ran a Kickstarter project, I couldn’t help myself but published one this year too. Last year, Kickstarter began an initiative called #Make100 inviting you to create something, anything, 100 times. I decided to create a small guide about the Viennese coffee culture and print it on MOO business cards. It’s a fun, small project, which I’m mostly doing as a case study to use in the classes I’m teaching at the New Design University. I’ll start teaching there at the end of February. 

And because I always aim to share the wisdom that has served me well, I’ve recorded a class on editing and monetizing smartphone photos. The class is now available on Skillshare. 

I’m fully booked until mid April. If you already know about a project for any time after you’d like me to get involved in, please get in touch! 

It’s a wrap! December 2017
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When I thought about what I’d like to achieve in 2017, I had two things on my mind: I wanted to share my learnings at Creative Mornings and I wanted to teach. Now that December is over, I’ve come to realize I’ve reached both of these goals. Through a weird series of coincidences, I was asked to speak at Creative Mornings Vienna last February. (My plan was to launch my Kickstarter campaign at the end of the talk, which, given there was a technical bug, wasn’t meant to work out. How apt given the title of the talk which was "Plan B is always better.")

My second goal – to teach – came about unexpectedly as well. My original plan was to discontinue my freelance practice to join the Teach4Austria initiative. Given I went to a secondary school with a high quota of immigrants, I’ve had the desire to give back for a long time. Unfortunately, I didn’t make it through the assessment center. However, my goal to teach happened in a different way. After giving a lecture at the New Design University in November, the students seemed to have enjoyed it so much that I was asked to come back and teach a whole seminar. I lead a seminar on how to use social media to position yourself as a designer online. That brings me to the article I wrote that was published on the Kontist blog where I explain how designers can monetize their talents. 

This past month, I’ve joined the Berlin-based strategic consultancy Beluga to participate in an innovation workshop for a global beauty brand. I might also work with them on a project in the vegan foods industry, which would be incredibly exciting. 

One of the things that happened this past month that I’m most excited about is that SOS Kinderdorf finally tried a different approach to fundraising. During the Edelstoff market, we teamed up with letterers to create beautiful Christmas cards in exchange for donations. On one hand, we had boxes there for people to donate immediately, and on another hand, people were invited to use We’R’SOS to raise money online. I’ve been working with SOS Kinderdorf on different approaches to fundraising for some time, so I'm glad we’re slowly moving forward. 

A small side project also went live a few weeks ago: I made a new website for my yoga teacher. Feel free to book a retreat or come to one of her classes in Vienna. She’s amazing! 

Last but not least, I’m currently learning SQL. If you have any tips, feel free to share! Also, if you need someone to help you with positioning, retention, and/or marketing, don’t hesitate to drop me a line! (helloATmkanokovaDOTcom)