Posts tagged trello
It’s a wrap! March
berlin coffee guide
Vienna coffee guide
berlin coffee guide
Vienna coffee guide
berlin homeoffice
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Before I started teaching social media at the New Design University in St. Pölten, it was clear to me I wanted to have a small comprehensive project in my portfolio. I wanted to create something anyone could copy if they wanted to. Something that just needed a smartphone and a good idea for it to happen: that’s how I came up with the Vienna coffee guide before also creating one for Berlin to decrease the costs of printing.

In March, I published my fifth Kickstarter project. It was a fifth successful project (sixth if I count running one for Anitar last September). 

While it seemed easy to raise money for the Vienna guide, it wasn’t all that simple with the guide of Berlin’s café scene. One thing I have learned from running all these projects is it doesn’t matter how one reaches the goal. What matters is that one does. 

If a Kickstarter project doesn’t work as expected, one must come up with a plan B, a plan C, and at least a plan D. At the end of the day, what matters is raising the money necessary in the time one determined before going live.

Once I noticed people weren’t all that keen on the Berlin guide, I considered what the people who follow me online are interested in. I added an additional reward by offering a personal consulting session on how to go freelance. 

That’s what made the project a success. Not the project itself, but instead the ability to improvise when nothing goes as planned. Which is to say, it hardly ever goes as planned.

What I’m especially excited about is that because I already had the Berlin guides printed, I can now play around with Etsy, DaWanda, and IndieGoGo on demand too because I finally have a product to sell. 

Those two Kickstarter projects, and especially making sure to ship them on time, were by far not the main projects I worked on this past month. I kicked off March with a workshop in London organized by Hanzo for one of their clients.

March was also the month I flew to St. Pölten every week to teach.

And, of course, there was also the work I did for Veganz.

When I agreed to teaching social media, I didn’t realize how much time I’d spend talking about different business models. Originally, I just planned to show my students how to frame creative projects, use the available tools to materialize ideas, plus how to use social to position oneself online. 

But then to be able to know how to use the internet as a tool, one must also understand how one is instrumentalized as a product and how different companies monetize one’s attention, time, and data, so we got to talk a lot about propaganda, advertising, and how different companies make money. Which made the class very broad, but to me, also interesting to prepare to discuss these issues before standing in front of 36 pairs of curious eyes. Quite an experience!

And before I forget to mention this, every student got to work on their own creative project, which you can see by looking up the hashtag #nducreates on Instagram. 

Meanwhile at Veganz, I needed to communicate how I wanted to get involved with the company in the future. About six weeks in, I knew I didn’t see myself as the Head of Marketing for longer than the originally agreed upon three months. It’s a lot of admin and not so much creative work, and as I always say, one should be doing something in the day-to-day one is actually excited about. At this moment, hiring, firing, and restructuring a team is not necessarily it. 

After setting up internal communication processes and project management structure by introducing the team to Trello, I began working on the campaigns for the entire year of 2018. I’ll write a case study about my work for Veganz and publish it on this website some time soon. At least for now I can mention that we ran Beautiful Vegan Easter as a brand collaboration with Bio:Végane in March and prepared the campaign Vegan Lunch Box together with Patrick Bolt and EcoLunchBox for April.

My main focus at Veganz this past month – and I know I already mentioned a lot I worked on – was to find a replacement for myself, hire a new Creative Director, and also two additional translators to professionalize the communication output. With Moritz Möller, Martin Petersen, Justine Coquel, and Richard Block, I do believe I’ve fulfilled that mission quite successfully. 

I’m very excited to see what April will bring, given I’m transferring back to a more flexible, remote lifestyle. I’m currently booked out until mid-May, but can work on smaller projects here and there. Please send me an email if you need anything! 

It’s a wrap! February
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February started with the launch of the Veganz Online Shop in Austria. We’ve gathered a fine group of bloggers and Instagramers and invited them to shop in the store. For me personally, it was quite fun to watch what different people bought for the budget we gave them. Given Veganz is currently working on making it as easy as possible to shop vegan food in all sorts of convenience stores all across Europe, it was also super lovely to be a part of the contract signing with Carrefour, the largest food retailer in France.

Having been working freelance and mostly by myself for the past four years, my collaboration with Veganz challenges me in a whole lot of different ways. I’ve been setting up internal comms and briefing processes. One of the solutions I’ve found valuable to communicate with distributed teams in the past years has always been Trello. I organize my own workload using the app and I’ve always really liked using it when working with others. I believe Trello brings more transparency and structure, so I introduced it to the marketing team at Veganz. 

Seeing how much more transparency Trello has brought to the marketing team at Veganz has really helped kill some of the time consuming projects the team had to deal with. We’ve been using the software for a little over five weeks, and while there is still a long way to go for the system to really bring all the benefits, it’s been an improvement that’s helped organize and communicate projects without having them disappear from people’s sights and minds. 

This past month I’ve also started teaching. I’m giving a course on social media for designers. The first lesson must have been quite shocking for the students. I care very little about follower counts and engagement rates. To me, what matters most when it comes to social are the human connections and opportunities one can unlock using the available tools. I’m not planning on teaching how to make a living being a social media celebrity. I don’t know if one can study how to have genuine relationships, but I do know I’m not very interested in teaching people how to trick different platforms' algorithms. I really believe that people follow others online who they find inspirational. They follow people they think do cool stuff, so it’s more about doing cool stuff and less about following/unfollowing to get people’s attention in a rather unethical way. We’ve, for example, watched Mr. Bingo’s Kickstarter video, talked about Lauren Hom’s idea to letter blackboards in restaurants around NYC in return for a free lunch, and we’ve also discussed LadyVenom’s article on how she got to 270K followers. 

I also had the chance to participate in a workshop organized by the incredible agency (and one of my incredible clients) Hanzo. I also spoke at the LifeStartFest at the London College of Fashion amongst some other incredible people, such as Victoria Stoyanova, Erik Rodin, Kristi Kuiken, Gemma Milne, Luke Whitehead, and other wonderful minds who joined the crowd as mentors. I really hope I get to work with LifeStart even more in the future. 

As a fun fact, I was one of the sources for the New York Times article about the Viennese ball season. Anyway, I’m still really busy working on way too many projects, but will be launching another Kickstarter project in March to fund a guide of the Berlin café scene. If you’d like to have a coffee, please check where I am these days! I’ll try to make it happen. 

Okay, bring it on, crazy busy March!