Posts tagged successfully funded kickstarter
It’s a wrap! April

One day, just like that, I received an email from the SOS Kinderdorf Austria asking whether I’d like to talk to them about community building. As I said when I summarized my February, you can only do what you can fit into your week, so focusing all my time and energy working with Kickstarter these days, I would have passed this challenge to someone else. However, given the type of work SOS Kinderdorf does, I thought they might benefit from my observations on why certain Kickstarter creators succeed and others don’t when trying to make their projects come to life, as well as how I’ve seen online communities evolve in the past couple of years. I will write a more in-depth report once we have some success stories to show. 


The 1st of April marked one year of me representing Kickstarter in DE, AT, and NL. I’m incredibly proud of having worked with the team for so long. I would have never expected for this to become such a long-term collaboration, but once your values and the values of a company align so well, it wouldn’t make much sense to do anything else. 


In the past, I’ve often switched between jobs when I saw my goals there as accomplished or thought my work could benefit another company more, but with Kickstarter, there has been a continuous supply of new challenges. 


On one hand, not as many people in Europe know what Kickstarter is, and the far bigger challenge is the preoccupations I often face when talking about Kickstarter with people I meet: to many, Kickstarter is a platform where you ask for money and people, an anonymous crowd, throws it at you. From my perspective on the other hand, Kickstarter works because successful creators are genuine with their output and want to share their creative work with others. Creativity in a professional sense is often only possible when there is the necessary funding and so, yes, Kickstarter is a tool to help raise money. But overall, it’s more about giving and not so much about getting. If anything, it’s a platform that connects people so that both parties benefit: the supporter gets a piece of the creation the creative produced. 


What I consider my biggest challenge at this point is to clearly communicate the values the team in Greenpoint and I share, and how these observations can be translated into successful campaigning. To me personally, Kickstarter is far more about social mobility than it is about making the big buck. I’ve touched upon this subject in an interview with The Apartment that will be released in May.


If you need help with your Kickstarter project or would like me to come to talk to your community at a local coworking space or a creative university, please let me know. 
 

It's a wrap! February
thisyearwillbedifferent

February felt like a quiet month. I spent the majority of the time dealing with my little side project, This Year Will Be Different, which is a guide to getting started as a freelancer. Once the Kickstarter campaign made its funding goal, the real work began.

First, I had to find a printer. I decided to appoint Kay Printing in New Jersey; if you need a printing company close to New York, they are your people. Cost-effective, professional, friendly.

Then, because I wanted to make receiving the book special, I decided to wrap every single one as if it were a present. Wrapping 200 books takes about 2 days. That’s a lot of time, but now that I see how much people (here, here, here or here) are enjoying this little gesture, I know it was worth the while. 

For everyone who hasn’t backed the Kickstarter campaign, the book is available on Amazon. If you want to have a closer look at the contents, check out this page.

But This Year Will Be Different wasn’t the only thing that kept me busy throughout the month. I spent a couple of days working on a social strategy with the team at Badger & Winters. And I’m especially proud of the guys at SCHED, who have finally pushed a feature live on Eventbrite, where I helped them with the UX.

All in all, I spent a great time meeting people here in the big apple. I finally got to meet my editor, Diana Joiner, who came to New York for a day. I also met up with Amy Virginia Buchanan, an aspiring singer and Kevin Masse, a great chef who works in advertising. I had a coffee with Jeffrey Yamaguchi, a wonderful writer and thinker and also got to know Kendel Ratley, the relationship director at Kickstarter.

I’m flying back to Vienna tomorrow and would love to have a coffee if you’re around. I’m currently booked throughout March, but if you have an interesting project lined up for April, where you could do with some help, don’t hesitate to get in touch. 

This Year Will Be Different was successfully funded on Kickstarter!

I'm still dancing in the circle; the Kickstarter for This Year Will Be Different was successfully funded! 

Thank you so much, 376 backers, who have financed the project with $8,873 within 24 days and everyone who has shared the link to the campaign or tweeted about it! You're the best!