At the end of last year, it became clear that I’d return to Berlin once again. It’s not even that I was actively looking for opportunities to be in the city. It really feels like every time I open myself to being in Berlin, the city draws me back immediately.
On the 15th of January, I began working with Veganz. At first it was planned I’d oversee the social media strategy for 2018, however - and given I care about integrated communication throughout all departments - I’m now leading the marketing team. It’s a team of twelve responsible for communication, brand management, graphic design, online store, and of course, customer care. We’ll soon be hiring native English, French, and Italian speakers to help us with translation and copywriting, given we’re planning to expand to new markets.
I've also started working with Student Life Start, which is an initiative to help students start a career they love. It's something I’m very vocal about and even more excited to be involved in a project like that.
Given in the past three years I always ran a Kickstarter project, I couldn’t help myself but published one this year too. Last year, Kickstarter began an initiative called #Make100 inviting you to create something, anything, 100 times. I decided to create a small guide about the Viennese coffee culture and print it on MOO business cards. It’s a fun, small project, which I’m mostly doing as a case study to use in the classes I’m teaching at the New Design University. I’ll start teaching there at the end of February.
And because I always aim to share the wisdom that has served me well, I’ve recorded a class on editing and monetizing smartphone photos. The class is now available on Skillshare.
I’m fully booked until mid April. If you already know about a project for any time after you’d like me to get involved in, please get in touch!