I often ask myself whether it’s possible to build a community that’s purely online and without any kind of offline interactions. Is it still a community or is it just an audience? Is it then marketing or is it still community building?
I’ve always believed there is a distinct difference between someone who works as a marketing consultant and a community strategist. In my job, I always look for ways to bring people together. In my opinion, what makes the internet so magical is that it’s much easier to gather people who have the same passions and interests, and that if you can gather people, you should.
When we were thinking of what sort of social media content we wanted to produce for LifeStart this summer, we wanted to experiment with career mentorships and actually bring students together to chat with someone who works in the career they might be interested in.
Luckily, we had a bunch of Virgin Experience Vouchers lying around, so Cleo and I set up group meetings, invited mentors, and asked students to join. We got very lucky with the locations too: from Fortnum & Mason to Grill Plateau, we turned an empty excel sheet into social media content that’s a treat for everyone.
At the moment, we’re preparing the outreach to launch the next round of LifeStart Challenges that will begin in early fall. As always, we’re looking for UK-based university staff and students to help us.
Another project that’s been keeping me busy is my upcoming Skillshare class on how to use Kickstarter to build a career as a freelancer. For this, I’ve been carrying around a microphone for most of the month trying to finally record it.
You might notice my VAT number is no longer active, as I’m currently in the process of setting up a German company. If you follow me on Instagram, you might have seen I found an apartment and am moving back to Berlin. While it all went through just a week ago, it had been long time coming given that I’ve lived between Vienna and Berlin for five years, and as previously said, just got really tired of traveling around so much. Nevertheless, I’m currently popping in and out of Britain, so should you be in London, we could also a have a coffee one day. I’m mostly hanging out at the Shoreditch Grind when I’m there these days. I like to watch people as they rush through the streets. It’s so different when thinking of Vienna, or even Berlin.
Until next month!