Have you ever met someone who told you they have an idea for a project or a business but couldn’t talk about it?
I always wonder why that is; could it be they’re scared I’ll hear their idea, immediately drop everything I have been working on myself, and steal it? Are they scared that if they tell someone, they’ll have to finally do something about it? Or is it because they have an idea they think is good, but don’t actually want to commit themselves just yet and think no one else will start working on it because their idea is so unique and brilliant it hasn’t crossed anyone’s mind?
In the knowledge economy, I’d say ideas are worthless.
There are millions of ideas being shared online every second. It’s unlikely I haven’t heard or come across the idea this very person doesn’t want to share with me.
It’s very unlikely I’ll drop whatever I’m passionate about to start executing on something that doesn’t feel like a calling to me already.
If you share an idea with someone who works on their own projects, why should they suddenly make time to pursue someone else’s idea? Especially when the idea is no more no less than an idea; a worthless cloud of thoughts and imaginations.
Ideas aren’t special. It’s the execution that turns decent ideas into exceptional ones. It’s the networks one builds, and groups of fans and followers who prove an idea is worth pursuing.
The team at EyeEm started working on something very similar to Instagram around the same time Instagram was launched. Now everyone knows what Instagram is, but how many know of EyeEm? And how many knew EyeEm when it was just the German alternative to Instagram and not what it is today; a community-sourced stock photo platform.
Before Spotify there was Napster, and while we all know Napster, it was the execution the team at Spotify delivered that made it a successful company worth talking about; they most likely all knew Napster after it was launched. I doubt anyone at Spotify would’ve tried building Spotify if it wasn’t for Napster; a company that was up and running, yet very differently.
How many times have we all heard, “I also had the idea for Facebook, Sims, period panties...whatever?!” Would we know any of those brilliant ideas if they hadn’t been executed with such dedication and excellence by the people who went through the pain of turning an idea into reality?
If someone shares an idea with me, my immediate reaction is I want to help them succeed at turning their ideas into reality, So the next time someone wants to know more about your idea, share it with them. They will much more likely become your fans than your competitors.