Posts tagged my creative side business
It’s a wrap! January 2019

When I published This Year Will Be Different four years ago, I never would have thought it would become the mantra for every year’s beginning.

I kicked off the year with a trip to Israel, Palestine, and Spain trying to soak up some sun. I’ve been trying to write about my experience crossing the border between Palestine and Israel and my feelings, especially because I get to cross where the wall in Berlin once stood each and every day, yet haven’t managed to depict my feelings. I’m still pondering about the essay and what it should writing is hard.

I’m excited about having launched another Kickstarter campaign to capture the history of Berlin’s architecture. I chose 50 buildings, trying to get to the essence of what Berlin as a city is about. The campaign will be live until the 14th of February, 2019.

Meanwhile, I’m also still working on Beyond Small Talk, the book about meaningful gatherings and how to host them. Transcribing is a lot of work, yet it’s a good feeling to be able to say that I only have one interview left until I’ve transcribed them all and can finally start editing.

This month, I was invited to join the Recharge Serviced Apartment Summit where I finally met Marc Jongerius, one of Zoku’s founders, in person. If you haven’t heard of Zoku, do check it out. It’s one of the most incredible hospitality projects I’ve personally come across.

I’ve also been invited to join the Community Summit hosted by Co-Matter, where I facilitated two sessions to explore what makes communities sustainable and what will make them sustainable in the future. It’s truly fascinating to see how the nature of communities is changing, which is also something I’m talking about with the different companies and potential clients I’m currently talking to about future work. (I’m still available for projects, so please reach out should you need help with something. Here is the list of my services.)

I was also really pleased to see another feature of my work. recommended My Creative (Side) Business as a great book for people thinking about changing their career. I’ll be speaking more about that subject in February at TEDx in Graz. For now, I’m still practicing my speech.

It's a wrap! October
working Orion
working Orion

At the beginning of the year, I said that by the end of the year I’d love to have some time to learn new skills and deepen my knowledge. I wanted to know what works on social media and what’s no longer a thing. Because, frankly, the social web is constantly evolving and it’s hard to keep up.

Often we get so overwhelmed by our daily rut that we just keep doing what we’ve been doing because we know it's worked before. But now, maybe it doesn’t anymore. 

To give you an example, when I published This Year Will Be Different and My Creative (Side) Business, many posted pictures of the books on Instagram. Now, with Work Trips and Road Trips people posted stories, so the news about the book release vanished rather quickly and the sales remained, compared to the other titles, mediocre. It’s become hard to reach people. It’s become even harder to sell on the internet. Especially if you don’t have dedicated budget to finance ads. 

This past month, I haven't done much client work besides working on a website that will hopefully launch very soon. Instead of working on client projects, I focused on reading books I’ve had on my bucket list for a while. Here are the titles: 

Perennial Seller - Will help you understand why people still buy classics instead of going for the latest releases.

The 22 Immutable Laws of Marketing - A must-read for everyone who works in communications, marketing, or sales. 

Service Design Business - A wonderful guide to help you understand all the details you should consider when planning a customer experience, both online and offline.

Captivate - One of the most valuable books I’ve ever had in my hands recently. It’s one of those books you’ll finish and want to start re-reading immediately. Just get it now. Don’t even read what it’s about. 

Killing Marketing - Explains the principles of good content marketing and why it makes sense for brands to invest in long-term relationship building through creating valuable content.

Sprint - If you’ve worked in a startup, you’re most likely already familiar with the sprint methodology. I really enjoyed learning more about the theory behind the practice and was able to reflect on where the company I had previously worked for had gone wrong. 

UX Strategy - Talks about the process of building human-centered products. I found it to be very controversial to what Sprint preaches, yet interesting. 

Branded Interactions - Is most likely to be called the bible of UX, UI, and overall digital design. Everyone who works in digital product management or design should read it. 

I still have some capacities in November and December. Please get in touch if you need help with your online strategy. 

Would you like me to write another book for freelancers?

(Here is the link to answer the survey.)

It’s the end of October. Which means it’s been almost three years since I found myself in a mouldy room in London. With a leaking ceiling. Without functioning heat. Wondering whether “this” was what freelancing was about: insecurity, shitty projects, lots of struggles. Just the memory of it gives me goosebumps.

Those who know me personally know how much I loved the job at Somewhere I had before. Going freelance was something that while it made sense at the time, wasn’t anything I was planning on doing. I needed to be location independent and had no other option. I had to learn to deal with the situation and do so quickly.

Over time, I have learned that sometimes, we need to fall deep to pick ourselves up in a whole new glory.

My way out of that mess and how I was feeling then was the first book. A book I conceptualized, produced, and financed within three months. I had the idea because I needed to learn how to freelance myself, and the insights of the women were so cool, I thought I should share them, so I did.

It actually still baffles me how many people wrote me after they read the book about how much it made their year different. How it encouraged them to make a leap and go freelance.

Given for the past three years around this time, I was mostly at home interviewing people, transcribing their interviews, editing, or writing, I’m now wondering if I should do it again. Or if I should do something different. I’m also thinking about ways to make it something more.

When looking at the numbers, none of the books were financially feasible. At least not directly. Each one helped me produce the next one, and with each, I still took a personal loss. It’s not even what I would have paid everyone who worked on the books what I believe they deserved for their excellent work. Most certainly, without the three Kickstarter campaigns I ran, none of the books would have been realized. To this day, the biggest benefit I got from writing these books was the feedback I received from the ones amongst you who felt encouraged to create and do so in self-initiative.

I’ve conducted a little questionnaire. It’s for me to learn about your needs and wants. Given it’s Christmas soon and you have probably already heard “Last Christmas” at least once, I’ve decided to raffle five books amongst those who fill out the questionnaire: 

Click here to view survey

Thank you for your help,

It’s a Wrap! October

Every time I get to see Diana, my editor, the world seems suddenly much brighter! She’s such a sweetheart! One of the best things about self-initiating projects is that you get to work with the people you choose to work with and create something together. 

Besides hanging out with Diana and her friends, I got to hang out at the Kickstarter office for a full week, which, of all the offices I’ve been to in my life, is definitely my most favorite one! I was also lucky enough to get to visit the Maker Faire and see what the D&T team is up to.

Once I got back to Europe, I spoke at the Bauhaus University, at the Technical University in Wuppertal, at the wonderful Fashion Camp in Vienna and at the Business Riot Festival. I hosted an intro to Kickstarter in Vienna, Berlin, and Amsterdam! I also started a new series, Embrace Your Hustle. In 1.5 years, I’ve done around 70 or 80 Intro To Kickstarter talks and just started getting tired of the format a little. Embrace Your Hustle enables me to host events targeted by category.

For the first one, I decided to focus on tiny projects. It was an event dedicated to small projects done for the purpose of learning and personal growth. I invited Alexa Shoen, Susanne Scheerer, and Maia Beyrouti to speak about their passion projects. It was an incredible all women panel and I can’t wait to run a few more events as part of this series.

This month, my favorite creators I helped with their projects were Virtu, the sustainable Alpaca pullovers made in Peru, and Megasus Horserunners. I was also fortunate enough to attend the Dutch Design Week and meet Fancy van de Vorst and Maryann Schreurs, the Vice Mayor of Innovation, Design, Culture, and Sustainability of Eindhoven.

I’m also grateful to Violeta Nedkova sharing a wonderful review of My Creative (Side) Business on her blog and to the team at Cloudpeeps for introducing me as a Freedom Creator in one of their blog posts.

Last but not least, and probably the biggest news of this year is that I’ve finally managed to pay back my student loan! Now, please, everyone, raise your glasses, as I’m raising mine! CHEERS!

It’s a wrap! March

Retrospectively, it feels that all I did in March was keep the post man busy. When the first proof copy of #MCFSB arrived, it wasn’t good enough, and Diana and I decided to change the font to make sure the book was easy to read. It’s the necessary corrections that slow you down and unfortunately we ,had to postpone shipping by two weeks because it took so long for everything to arrive and arrive in the quality I was happy to pass on to my Kickstarter backers.

Because of the loss I made in the previous year, I decided to switch from color print to black and white, so everyone who supported both of my Kickstarter projects got an extra copy for free.
The reason I decided to make the books black and white was because I liked the black and white copy far more than I liked the colorful one. However, if you look into the digital book, you’ll still see all of the illustrations Sara Combs made in their original (and colorful) state. 

If you have been following my approach to creating products, you know that packaging is highly important to me. It’s quite incredible that even though it’s 2016, it’s still hard to get nice envelopes that don’t cost a fortune in Austria. I ordered a huge box of envelopes from the UK and three weeks later, I sent them a follow up email wondering what happened to my parcel. I was rather bummed when they said they never shipped my package because it was too big. 
Instead of giving up and buying white envelopes, I decided to postpone shipping to be able to deliver the kind of package to my backers I’d like to receive myself. A glittery one. One that makes you say “WOW!” (I think I succeeded.)

Having had such an amazing experience with Skillshare, Sarah and I decided to make another Skillshare class. This time, my plan was to explain everything I’ve learned about self-publishing and pass it on to everyone who considers going the independent route. My plan is to share the sort of information I would have loved knowing when I first started. 
Just like last time, I bought fancy flowers and Sarah skillfully rearranged my entire apartment to make the set look visually appealing. 

As part of the shoot, we sent out books to all the backers but the ones in the US and Canada, which I shipped from New York just one week later. I still consider myself incredibly lucky for having so many people supporting all my big and small ventures. Another side effect of my trip to New York was that I was able to spend some more time with the Kickstarter team. While I’m happy working remotely, after having done it for so many months, I’ve learned to appreciate talking to people I work with face to face. 

It’s a wrap! February

February was such an exciting month. After spending a month in my bedroom due to the surgery, I jumped into February head over heels, overflowing with excitement. 

On the 2nd of February, the Kickstarter campaign for My Creative (Side) Business ended successfully and we raised €10.366, which enabled me to pay an editor, an illustrator, and a designer to finalize the book, order the first print run, and cover the shipping costs. 

Given I had so many backers from the US, I immediately booked a flight to ship their books from NYC. (Yay!) It might have been more of a hassle to go to the post office in New York given how difficult it is there (you might remember my experience from last year), but it was cheaper and also more fun, which I think is the main reason why one should do a Kickstarter project. 

As a self-publisher, your job is far from done after you’ve written your book. After we raised the money, it was time to make the most important decisions and actually finalize the print and e-book files. I wasn’t 100% satisfied with the options we had our community vote on, so we continued working on an additional option based on the feedback we received. 

For the cover, I wanted to connect analog and digital even more, so we added #smartcreatives to the title for me to be able to connect with everyone who has read the book and shared about it online. My favorite part of being a self-published author is that I’m able to talk to the people who enjoy reading my titles.

Luckily, Kickstarter and I have decided to extend my contract for another six months. In the past ten months, I focused on reaching out to potential creators, but in the future, I will focus on trying to figure out tools and strategies to increase the success rate in the German-speaking countries, a much more exciting and far more challenging focus of my work efforts.

I have also began talking to the Impact Hub Vienna team about joining them as a social media coordinator, but after joining a couple of their meetings, we mutually decided that it might not be the best fit. I’ve learned in the past that work styles must align; otherwise, a collaboration is almost impossible and given my ability to spend time with the team at their office is very limited, we decided it was best not to explore this opportunity any further. 

There are so many exciting opportunities in this world, and as fun as it would be to take on all of them, we sometimes have to diplomatically say “no” and focus on what we’re able to accomplish. In other words, if something doesn’t give you a good reference, it’s not worth proceeding. And if you don’t have the time to do something properly, it’s most certainly not going to result in the feedback you’d for sure like to receive for your efforts. 

What are you currently working on and who are you working with? Feel free to hit me up on email! 

It's a wrap! January

On the 4th of January, just shortly after midnight, I started another Kickstarter project. This time, it was to finance My Creative (Side) Business, another guide for freelancers. It’s been an unusual situation to not just work as a consultant to Kickstarter, but to simultaneously work on my own project, which put me back into a creator’s shoes. You should practice what you preach, so it’s been a good reminder of how it feels when your own project is live. 

The greatest success of the month was the incredible press coverage #MCFSB has received that helped attract new backers, and the opportunities I have been given to share my thoughts on other outlets. 

Here are some of my favourites: 

It’s been an exciting month, to say the least. Let’s see what February will be like!