Posts tagged mkaystudio
It’s a wrap! September

One thing I’ve learned over time is that when you want to end a difficult period, when you want to take your mind off something you don’t enjoy, you should create something that fills you with joy (or, of course, just take time off, then create something that fills you with joy).

This past month, I didn’t take on any client work so I could focus on repositioning my business. Funnily enough, I don’t remember when I last worked 14 to 16 hours a day and also on the weekends.

I’ve just released the “Social in Hospitality” trend report to shed some light on the social media trends in the hospitality industry. I’ve also created workshop material to help hotel and restaurant operators rethink their interior branding and overall experience.

I’ve decided to really focus on one industry in the future and create a more holistic system to what I do. I love imagining new places, pondering about possibilities, and I love making ideas a reality. I want to work with people in an industry I’m truly excited about.

With help of the incredible Max Mauracher, I just launched my agency website, MKAYstudio. The report is available in English, but also in German!

I’m currently accepting new clients, so please do me a favor and send them a link to the trend report. If you say you found “this” and thought of them, it might be a great way for you to reconnect with them and I’ll have one more person aware of my work. :) Thank you!


The moment you feel it’s time to get a new job

When I discontinued Kickstarter as a client, I didn’t really know what I’d do afterwards. I had ideas, but nothing was set in stone. I knew I didn’t want to wake up in different beds or on couches as much as I used to. I wanted to spend more time at home and in my own bed. Even though it felt crazy giving up a dream client without having something better lined up, I needed it. It had become hard for me to remember and distinguish people because I dealt with so many, and I often felt overwhelmed and not as friendly as I wanted to be. However, after leaving, (and something I’ve mentioned in my last private newsletter.. if you'd like to receive these, sign up here:, I felt a lot of emptiness. It felt like I had given up what gave me purpose for two years. 

When writing Work Trips and Road Trips, I thought a lot about one's purpose and how as a freelancer, it’s your job to think ahead and make decisions. How it’s important to rethink your status quo every single day. And so there were multiple things I did: 

One of the things was to apply for Teach For Austria. I knew it was something I should do to give back. However, I didn’t pass the assessment center, so this most certainly wasn’t the way ahead. Then, I had a coffee with someone. My friend told me of an available position that truly would've been a dream job and combine all my skills and interests in architecture, media, and technology. It would've been a position as a product and innovation manager at a hotel chain. I built a website to apply, but got a phone call from the recruiter saying they were only open to applicants from within the hospitality sector. Right. I needed to think further about what I’d want to do, so I sat down with a glass of wine and post-its. I wrote down what mattered to me and what skills I’d like to use in my day-to-day. How I’d like my day-to-day be. I once recorded a Skillshare class on this subject. After this exercise, I realized it was time for me to rebrand. I then split the keywords in three different piles and decided to restructure my online presence, which led me to creating another Skillshare class on how to structure your website when you’re a freelancer. 

Now, when I said being a product and innovation manager in the hospitality sector would be a dream job, I had some clues what to do next. I’m currently working on an innovation white paper about hotels and restaurants and building a web presence for a boutique agency with that target group. I’ve also just relaunched this, my personal, website to summarize where I’m coming from. I’d love your feedback and I’d love to hear your story on how you’ve restructured your life and how you changed the direction of where you were headed.

What personality type are you and how does it impact your day to day?
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Have you ever wondered why you repeatedly run into the same situations? Why you keep being attracted to the same type of people, yet feel resented by others that when looking at it closer, might have the same traits over and over again? Have you had the urge to finally break your patterns to get ahead in your career, and well, life? 

While working on Work Trips and Road Trips, I’ve come across the Briggs Meyer 16 personalities tests. I’ve done one of these tests before, but never paid much attention to the results. However, once I conducted all interviews for #WTART, transcribed, and edited them, I needed to specify the story-line of the new publication. 

When Diana, my editor, and I found out about Briggs Meyer and discussed our results. 

When Diana, my editor, and I found out about Briggs Meyer and discussed our results. 


Usually, I work on all interviews and once put all of them in front of me so I can decide what the story-line needs to be (and specify the contents as well). 

When I first had the idea for #WTART, I thought I’d write a straightforward guide where I’d draw the content from the interviews. I thought it would be about travel, so, just like the others, not overly personal. However, when thinking deeply about the structure and what the women I talked to mentioned in our conversations, I knew #WTART would need to be about more personal subjects such as success, mindfulness and purpose. I realized that this time around, I might need to step out of my comfort zone and actually put a little more of myself into the articles than I’d usually dare to. (My personality type, ENFP, is known for being perceived as cheerful and open, but actually not very open about personal emotions whatsoever.) It felt like a huge responsibility to share my personal opinions with the readers and not just a summary of what everyone else said.

Now, and that brings me back to the Briggs Meyer tests, I realized that I should be overly aware of how other people process events compared to how I process them to be able to write something that will be of use for others. I started obsessing with the analysis of my personality type. It’s been really great because I now understand many of the things that I feel and do and find peace with my approach to them. 

One of my favorite blogs, Im Gegenteil (I interviewed one of the founders for #WTART), talks a lot about self-love and I feel like I’ve done a bunch of it these past few weeks.

If you want to give yourself some self-love, I can only recommend to take the test yourself!