Posts tagged how to run a kickstarter campaign
The practical matters of personal finance for freelancers

Here are parts of my weekly newsletter I write for fellow freelancers: you can subscribe to my newsletter to get the full articles to your mailbox.

First of all, I have two separate bank accounts. I have a business account with a traditional German bank, which is where I receive all incoming payments and use for all business expenses. Then, I also have a private account. My personal account is with N26, which I absolutely love and would recommend any day! (If you consider signing up, please use my referral code – monikak3108 – which will give us both a €15 bonus.)

Recently, N26 introduced an incredible new feature and I couldn’t be happier! Customers can now create sub-accounts called spaces that enable them to assign a purpose to each. ( does this in the US). One can also set a saving goal and see one’s progress. In the past couple of months, I’ve gamified how I use spaces, which is something I thought I’d share.

Next to my main account, I have the following sub-accounts:

A freelancer fund I’m aiming to save up the equivalent of how much I need for three months. My plan is to get to that goal and once I do, I’ll start paying towards my investment fund.

An investment fund where I plan to save up €2.000 and once I have that, get back to the book on investing my friend Clemens Bomsdorf wrote.

A holiday fund. I’ve set a goal of €3.000, which I know is enough money to cover flights, accommodation, and all my expenses to leave on a vacation for one month.

A relationship fund where I put money aside whenever someone pays for something I could have also paid for myself.

And a monthly savings account. I mentioned in Work Trips and Road Trips that I keep track of how much I spend every day. Whenever I spend less than €30 in a day, I move the difference into this space for me to see at the end of the month how much I put aside. On the first of each month, I move all the money from this space and also what’s left on my main account to one of the saving spaces. (Which at this point is my FreelancerFund or as my friend Theresa Lachner would call it, My Fuck You Fund). Btw. And if I haven’t mentioned it anywhere else, it’s a saving space you create to build up a safe blanket so that when you face a dry month, you don’t panic about it.

The advantage of me freelancing is that I earn money from different sources. I find this quite handy because it makes allocating money to my sub-accounts much more fun. I do that as follows:

I transfer 45% of everything I’ve earned from my business account to my private account. I’m keeping 55% on my business account to cover all my business expenses, taxes, and health insurance. On my private account, I split the money as follows:

I transfer…

40% of what I earn from my main client I keep as spending money.

5% of what I earn from my main client I immediately transfer to the FreelancerFund. In case I have another somewhat larger project going on, I move all of the 45% I earn with them to the FreelancerFund as well.

45% of all earnings I make from my books, my webinars on Skillshare, my photos I sell on EyeEm, and from small one-off projects I move to the HolidayFund.

If you feel like you too might want to consider creating multiple income streams, I’ve recently published three Skillshare classes to help with that:

Watch editing and monetizing your smartphone photos to learn more about how I monetise the pictures I take on the go.

If you’d like to set up a project but don’t know quite know how, I’ve put together a step by step class to help you come up with side projects to eventually monetize them.

And given we’re talking about monetization, you might also want to check out my class on Kickstarter and how to use the platform to finance creative projects.

If you have any questions please don’t hesitate to reach out.

It’s a wrap! August 2018

The biggest question I’ve asked myself in August was how do you organize an event where every attendee – even the shyest one – goes home with the contact details of at least one potential future friend. How do you create an unforgettable experience for 200 students?

Over the years, I’ve attended a number of conferences and have seen what experiences turn a conference into a great one. I believe there are three key things. To me, a good conference is when I go home with at least one new contact I’ll actually care to follow up with. Yet, in order for me to follow up with someone, I need to know what they are about. Thus, as a conference organizer, it’s key to make people connect over a task or a question that creates intimacy. Another key is making people laugh. And last but not least, you want people to have the space to chat freely, but you need to give them a subject to talk about or a question to answer to start with.

In August, I’ve been obsessing with icebreakers and team building exercises. I’ll definitely write a summary once the event I’m working on happens, but I do want to share one favorite exercise we found that we’ll definitely try. It’s called “the toilet paper game” and it works like this:

“The very premise of this game will get the group laughing. The group facilitator passes a roll of toilet paper around the room and asks each member to tear off how much they normally use when going to the toilet. After everyone has their tiles paper, ask them to tell the group one interesting fact about themselves for each piece of toilet paper they have.”

Please check back for the September summary to hear more about how the event went.

This past month, I’ve also worked on the activation strategy for an intranet of a global brand. As companies grow, the HQ needs tools to keep everyone on the team equally engaged and provide them with information and a loyalty program. Yet whenever someone introduces a technology, it takes time and effort to make sure people actually use it. Technology often feels intimidating, which is also a job of a community strategist to solve that challenge.

I was also asked to write a funding proposal to help a social startup get funds from the government. When writing proposals, what matters is putting the ideas into the social and societal context, which is where I usually step in.

One last thing I’ve worked on this past month was finally recording my Skillshare class on how to run a Kickstarter project. It’s framed for freelancers who want to position their business. I’ve gone in so much detail that everyone who’s planning to run a Kickstarter will find a lot of takeaways. At the end of the day, I did run five projects and not all of them went well, yet all of them succeeded. If you are planning to run a project or someone you know is, share the link with them. I don’t think there is any other resource as detailed as that one, besides, of course, the post Tim Ferriss shared in The 4-Hour Workweek.

As for recommendations, I was lucky to be invited to a Norn dinner, which most certainly was my favorite experience of the whole month. Norn is a salon for structured conversations on topics one doesn’t usually talk about the way the Norm team invites you to do. It’s incredibly insightful and feels intimate. I had the immediate feeling of belonging. It was lovely.

Last but not least, my inner panic monster has finally arrived and I’ve began writing my TedX talk. I cannot even describe in words how intimidating this feels and how long I’ve been procrastinating on this. The event’s on the 13th of October in Graz in case you want to attend and see me live.

I’m heading to the TechFest in Copenhagen and will also be traveling to London and Wales this month. Please reach out if you’re around and let me know what you’re working on. Would love to hear more about inspiring projects.

#WTART Update 08: Some live videos to watch this weekend

Hello, hello,

Thank you so much for joining our live stream. In case you missed it, rewatch it here. if you have any questions, please email



As some of you might know, I’ve recorded two Skillshare classes myself and I’ve watched several dozens of classes created by talented people who decided to share their skills with others.

Here are some of my favorites that might help you with your freelance business:

Samantha Wilson’s series “Now What?” is great for graphic designers who’d like to learn what to do with their creations besides putting them down on paper:

If you run an Instagram account for your business, you might appreciate Dana Malstaff’s strategy to create and manage your strategy through Trello:

Philip Campbell summarized the places where you can sell digital assets online:

Luna Vega, whose story you’ve read in This Year Will Be Different, created a class about email marketing techniques:

One of my favorite people at Kickstarter, Stephanie Pereira, made a class to teach you about storytelling, which is a pretty handy class if you’re planning to go live on Kickstarter in the foreseeable future. (Tom Bates, a backer of My Creative (Side) Business did and I was lucky to help him!)

I can also highly recommend the class of my friend Gareth Pon, who teaches you how to make the most of Instagram:

...and finally, if you haven’t already watched it, you might like to take my class on freelancing as a little recap:

Happy Saturday! Enjoy the videos! 


It's a wrap! August

After July happened to be such an incredibly busy month, I decided to take it slow in August. I focused on the outreach for Kickstarter and spent a few weeks in Holland, trying to better understand the market and also to find locations to speak in front of creative audiences. If you know of communities that might be interested in learning more about how to run a Kickstarter campaign, please get in touch! Thank you!

August in Europe is an incredibly quiet month. Nevertheless, when you talk to people, you quickly notice they’re all slowly gearing up for September. I cannot wait for some great Kickstarter projects to launch soon or the ones that have launched already, such as the Comedy Café in Berlin. Big hooray for the guys who’ve done such an incredibly cool video! Watch it!

On the 1st of August, I was once again picked as one of Instagram’s suggested users, so my account skyrocketed to an incredible 83.4K followers. Ironically enough, I was featured right after I had explained to a number of people I met at the DNX conference what I believe is important when you want your Instagram account to get noticed. You can read a blogpost about that here.

On another note, I managed to attend a couple of incredible events in August; events that I would like to recommend to you for next year. First, I went to the DNX conference for digital nomads. While I wished the conference to be a little more constructive and the speakers to talk more about their techniques and not just attitudes, I am glad I had the chance to finally meet Tim Chimoy in person! If you would like to learn more about the lives of digital nomads and what it takes to live such a life, follow up here.

Another event that you should definitely put on your bucket list is Fringe in Edinburgh, a festival dedicated to the world of theatre. Every year, the entire city fills up with artists and performers, which makes for the most unique atmosphere and the most memorable moments. I would really like to spend the entire month there next year. Preferably, with a theatre group to help them with their comms. I helped Sarah Calver a bit with her Instagram while I was there and managed to bump her Insta followers from 27 to 106 in about 10 days. If I’d have focused on working on a project like this full time, I’m sure the results would be even better. So, if you’re looking for someone to help you with the production and comms of your #EdFringe2016 piece (or know of someone who does), don’t hesitate and get in touch!  

After returning from Holland and Scotland, I headed to the European Forum Alpbach to finally understand what that event is all about. If you’re from Austria, you’ve probably heard about the EFA many times. The local media covers many of the discussions between scientists, entrepreneurs, and students who meet to talk in Alpbach every year. It is indeed a unique experience to meet thousands of highly educated people in a teeny tiny village in the mountains.

For the last weekend of August, I hopped on the plane one more time to join the great people at Betahaus for their People in Beta festival to speak about Kickstarter, and I’ll be back there on the 9th until the 15th of September. It’ll be your chance to talk to me in person if you have a project that you’d like to discuss.

Last month, I mentioned that you should have a profile on Contently, and this month, I would like to recommend Klaiton to you, a Vienna-based consultant agency to help SMBs find the right consultants for their business. After a number of interviews and personality tests, I became one of their selected consultants. I’m pumped to see what sort of clients I’ll get to work with in the future. I am, of course, also open to other projects, so if you need help with something, please don’t hesitate and get in touch.

Ok, and now the last (and maybe the best) piece of information for today: I’ve finally begun working on another book! Originally, I thought I’d write one on how to invest money and do so from a female perspective, but then I figured that before freelancers have money, they have time that is worth investing in too. I began working on a book called “My Creative (Side) Business” to better explain multiple income streams and how to build a stable business in the creative industries. I have already interviewed a woman (one of the most kick-ass people I’ve ever met!) who takes pictures of pets for a living, an incredible English teacher, and a pattern designer.. many more to follow!

I’m also currently working on a Skillshare class, but more on that in a couple of weeks! Yay! And if you think all of this is crazy, I still have time to work with you on your projects, so please let me know. I’m excited to hear from you.