Posts tagged hanzo
It's a wrap! July 2018
#kathmosmoving
Birmingham
#kathmosmoving2

It feels like it’s been two days since I last posted an update here. But then it also somehow feels like it’s been two years since I signed a rental contract in Berlin and turned my entire life upside down. I’ve been wishing to write more. But then had to assemble a bed. I wanted to finally shoot the Skillshare video I started working on in January, yet there I was, trying to unbox and sort through my things.

It would be a lie if I said I was fully focused on work this month. It’s actually surprising how much has happened in the past four weeks.

First of all, I was fortunate to join the Hanzo team for a series of workshops in Wales. It was a user research workshop to learn more about the challenges of academia.

I have also signed a contract with the Upskill Digital team to become one of their associated trainers. And then, the biggest highlight was that I was contacted by the TedXLend team asking if I’d be up for speaking at the upcoming event in October.

For LifeStart, we have organized a series of mentorship events in London to connect students with professionals over dinner or an afternoon tea. We use these events to connect with students offline. To us, it’s a great way to induce small offline highlights and give students a real reason to connect with the initiative online. We also use the conversations the students and mentors are having at the table as a base for our content strategy online. In August, we’ll be rolling out a Youtube channel and a blog. I’m very much looking forward to what’s ahead of us regarding this wonderful initiative facilitated by Virgin Money.

I will be updating my imprint soon, given I had to found a company in Germany and close my Austrian one. It’s been a lot of bureaucracy, but it feels good to finally feel a little more settled. What I think is the most wonderful thing is how much I feel I am in the right place right now.

Last but not least, I’d love to recommend you the following reads:

Some thoughts on what might drive space exploration

https://medium.com/s/futurehuman/survival-of-the-richest-9ef6cddd0cc1

How to share your user research

https://medium.com/mixed-methods/8-creative-ways-to-share-your-user-research-746fae501e2c

What to do when nobody notices your art

https://artplusmarketing.com/what-to-do-when-nobody-notices-you-the-power-of-the-300-rule-e132efa6b51a

Enjoy your summer!

It's a wrap! April 2018
new design university
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April was great! I’ve successfully accomplished my three month assignment with Veganz. I’m especially very happy I was able to hand it over to someone as capable and wonderful as Moritz Möller.

Moritz and I met when I first moved to Berlin. Back then, he was heading the local Instagram community, and to this day, he’s responsible for the #igersberlin account. He’s someone I’d recommend any day. It’s so great to know the marketing department at Veganz is in good hands.

I really love the mission of the company and I’m thankful it’s given me the opportunity to reflect more on what lands on our (and especially my) plate. If you’re interested in veganism and might want some help to make you give up meat, I can only recommend the book Eating Animals by Jonathan Safran Foer and Patrick Bolk’s Vegan Guide

Don’t get me wrong, I do really enjoy eating meat for its taste. However, the more I read about what it means to eat meat in our capitalist times, the more I wonder how it’s even possible veganism is such niche thing. From the ethical point of view, veganism should really be the norm for anyone who lives in an urban area in what’s considered a developed country.

This quote sums it up well: 

"Since the world has changed so much, the same values don’t lead to the same choices anymore."

Jonathan Safran Foer

While my Veganz project has come to an end, I’m glad I’ll now be able to dedicate more time working together with the Barcelona-based agency Hanzo. We’re working on a student initiative for a London-based client and it’s the sort of work that’s truly aligned with what I’m most excited about: helping people get the sort of work they're most excited about.

I’ve also finished teaching at the New Design University. My course Social Media for Designers was a series of lectures on how to use the Internet as a tool to make a living as an independent creative (or get the sort of jobs with the companies one wants to work for). 

I love exploring what’s possible online and it’s moments like getting emails from EyeEm that I sold 40 images (of food) in one month that give me a weird sense of satisfaction. 

And even though I do make parts of my income with selling photos of food, it pleases me even more when a publication such as Girlboss recommends one of my books to their readers. 

All in all a very pleasant, successful month. I’m fully booked until the end of May, however, if you have a project you want to do in June, please don’t hesitate and drop me a line. Let’s talk! 

It’s a wrap! March
berlin coffee guide
Vienna coffee guide
berlin coffee guide
Vienna coffee guide
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Before I started teaching social media at the New Design University in St. Pölten, it was clear to me I wanted to have a small comprehensive project in my portfolio. I wanted to create something anyone could copy if they wanted to. Something that just needed a smartphone and a good idea for it to happen: that’s how I came up with the Vienna coffee guide before also creating one for Berlin to decrease the costs of printing.

In March, I published my fifth Kickstarter project. It was a fifth successful project (sixth if I count running one for Anitar last September). 

While it seemed easy to raise money for the Vienna guide, it wasn’t all that simple with the guide of Berlin’s café scene. One thing I have learned from running all these projects is it doesn’t matter how one reaches the goal. What matters is that one does. 

If a Kickstarter project doesn’t work as expected, one must come up with a plan B, a plan C, and at least a plan D. At the end of the day, what matters is raising the money necessary in the time one determined before going live.

Once I noticed people weren’t all that keen on the Berlin guide, I considered what the people who follow me online are interested in. I added an additional reward by offering a personal consulting session on how to go freelance. 

That’s what made the project a success. Not the project itself, but instead the ability to improvise when nothing goes as planned. Which is to say, it hardly ever goes as planned.

What I’m especially excited about is that because I already had the Berlin guides printed, I can now play around with Etsy, DaWanda, and IndieGoGo on demand too because I finally have a product to sell. 

Those two Kickstarter projects, and especially making sure to ship them on time, were by far not the main projects I worked on this past month. I kicked off March with a workshop in London organized by Hanzo for one of their clients.

March was also the month I flew to St. Pölten every week to teach.

And, of course, there was also the work I did for Veganz.

When I agreed to teaching social media, I didn’t realize how much time I’d spend talking about different business models. Originally, I just planned to show my students how to frame creative projects, use the available tools to materialize ideas, plus how to use social to position oneself online. 

But then to be able to know how to use the internet as a tool, one must also understand how one is instrumentalized as a product and how different companies monetize one’s attention, time, and data, so we got to talk a lot about propaganda, advertising, and how different companies make money. Which made the class very broad, but to me, also interesting to prepare to discuss these issues before standing in front of 36 pairs of curious eyes. Quite an experience!

And before I forget to mention this, every student got to work on their own creative project, which you can see by looking up the hashtag #nducreates on Instagram. 

Meanwhile at Veganz, I needed to communicate how I wanted to get involved with the company in the future. About six weeks in, I knew I didn’t see myself as the Head of Marketing for longer than the originally agreed upon three months. It’s a lot of admin and not so much creative work, and as I always say, one should be doing something in the day-to-day one is actually excited about. At this moment, hiring, firing, and restructuring a team is not necessarily it. 

After setting up internal communication processes and project management structure by introducing the team to Trello, I began working on the campaigns for the entire year of 2018. I’ll write a case study about my work for Veganz and publish it on this website some time soon. At least for now I can mention that we ran Beautiful Vegan Easter as a brand collaboration with Bio:Végane in March and prepared the campaign Vegan Lunch Box together with Patrick Bolt and EcoLunchBox for April.

My main focus at Veganz this past month – and I know I already mentioned a lot I worked on – was to find a replacement for myself, hire a new Creative Director, and also two additional translators to professionalize the communication output. With Moritz Möller, Martin Petersen, Justine Coquel, and Richard Block, I do believe I’ve fulfilled that mission quite successfully. 

I’m very excited to see what April will bring, given I’m transferring back to a more flexible, remote lifestyle. I’m currently booked out until mid-May, but can work on smaller projects here and there. Please send me an email if you need anything!