Posts tagged freelance
It’s a wrap! September

The sentence that made my September came from Melinda Borzsak-Schramm. During her talk at the Freelancer Meet-Up in Vienna, she said that as a freelancer, one needs to have a thick skin. Many times, potential clients say they are excited about your proposal and will follow up in a couple of weeks, which might never actually happen, as it’s been the case with two potential clients this past month.

Whenever you propose a concept that is not the standard solution, it’s much harder for people to agree to work with you. I understand that doing something new is scary, but at the same time, it would feel irresponsible to me to say that doing what everyone else is doing online is the right choice. Millions of people fight for the attention of their potential customers. Doing the same thing one has seen working for other people online might not work any longer. Whenever you work online, you need to seek out new solutions; be bold and progressive!

Online marketing, to me, means helping my clients brand their services through actions. Helping them find the sort of benefits their customers will value the most is what I am personally after. I don’t believe that writing another blog post will make the cut, so if you’re someone who has courage and wants to try something new, don’t hesitate and get in touch! 

Ever since I published This Year Will Be Different, I’ve had the chance to experiment with different marketing techniques and directly monitor the results of my efforts. Only a couple of weeks ago, I published an insightful guide to becoming a freelancer on Skillshare (which looks awesome thanks to Sarah) and gained more than 1000 students in less than three weeks. 

Focusing my efforts on building a community of freelancers has also made me register the domain name WeekdayPublishing.com. Let’s see if this is going to be something small or rather something big. Nevertheless, I won’t focus on this project until early next year. (I figured I needed to do some long-term planning.)

Besides the Skillshare class, I also published the first sponsored post on my Instagram feed. I’ve never agreed to publish any sponsored content until a company came along where I saw the value for my Instagram community. GetGrip.io aspires to be the app to connect professionals with one another to collaborate and work together in the future. 

Also in September, the majority of my time has been dedicated to helping people launch great projects on Kickstarter. Here are some of my favourite projects: Brooklyn Neighborhood Guide, Berlin Comedy Café, SolidLUUV, BoozeHound, John Boxer, PhotonGrill, and True Boxers

How was your September and what are you planning to do in October? Is there anything I can help you with? 

The key to get the job or the client you want!
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If you could fill up your work days with anything, what would it be? What is something you’d love people to pay you for? It doesn’t matter whether you’re a freelancer or if you have a job, you should always work on something you’d one day love to do professionally. 

For freelancers, it’s extremely important to always work on a little side project to sharpen your profile and to build a portfolio of work you want others to associate you with. For people who work full-time, it sort of goes by the same rule: if you ever want to apply for a new job, it will be much easier for you to get into something that you’ve been practicing on the side for a while. 

New work always comes because of your previous work, so it’s important to have done the work you care about. Some people might argue that they don’t have the time to do the work they would like to be doing because it doesn’t pay, but let me tell you, that’s not necessarily true. You can always start a Kickstarter project such as I’ve doneVolker and Daniel have done, or Harald has done (several times) to launch a freelance business.

One of the questions I like to ask people is who they would like to work for or who you’d like to have as your client. If you have more than just one idea for a side project that you’d like to realise in the near future, it might be best to pick the one that’s the most relevant to your “target.”

You should always do something just for the sake of keeping your excitement high. Just because.. after publishing This Year Will Be Different, a lot has changed for me since now, the majority of my new work comes to me because of this one reference. And I really believe that anyone can do that, even though sometimes I don’t even believe I am myself. If you’ve seen this, you know what I mean. 

So think, what would you like people to pay you for? Write me back and maybe I can give you some thoughts on how to make that work or even monetize it.

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