Posts tagged factory berlin
It’s a wrap! March

March marked my last month as Kickstarter’s Outreach Lead for Austria, Germany, and the Netherlands. I handed my position over to the wonderful Christoph Nagel, who now has the honor of missioning around Europe on behalf of one of my all time favorite companies!

While March was my last month and I still needed to wrap up the fashion sprint I was working on, I still managed to squeeze in some last minute talks, such as the one at the AMFI, Jovoto’s Event at Betahaus in Berlin, and I also organized another chapter of the series I started, Embrace Your Hustle, at the Factory in Berlin

Being a part of such an incredible project, such as the launch of Kickstarter in Europe, has been an incredible honor. I’ve mentioned some of the wonderful projects I was lucky to have helped succeed within the past two years in my other monthly reflection posts. And so, not to repeat myself, I’ll just say one thing: the entire experience has been unreal and out of the ordinary!  

As you know with Kickstarter, it’s all or nothing, and I felt like I needed to take a break for a little, as I no longer felt I was the right person to do the job. Some things that would've given me energy became a little draining, so the most professional thing to do (from my perspective) was to prepare everyone for a personal exit. I’ve mentioned in December I’d be leaving, so that’s what happened. As of now, I feel like I need a couple of weeks off! I cannot wait! 

Given my plan for the past few months has been to go to Bali in April, I knew I needed to finish all the writing for Work Trips and Road Trips before the end of March. 

It’s only been a few days, but I’m happy to announce that I wrote the last period in the document on the 30th of March, at 8:30am, at St. Oberholz in Berlin. I had tears in my eyes. It just felt so good to be able to say I’m halfway finished! 

Another thing that happened I’m incredibly proud of is that I got portrayed in Mariam Al-Ayash’s Wiener Portraits. She asked me what I loved about Vienna, and it felt like it came at the right moment because one of the things I wanted to change about my lifestyle was how much I traveled in the past few years. Currently, I have a deep desire to spend some more time at home. However, and before I’ll do that, I’m heading to Bali for a month. <3 

It's a wrap! February

February might have been the most exhausting month that I can remember. The team at Creative Mornings Vienna asked me to give a talk about Moments and my plan was to launch my Kickstarter at the end of the talk. Due to a major bug, the Kickstarter project couldn’t go live, which completely changed how I felt about my performance in general. Creative Mornings is one of my most favorite communities and thus, it was a big deal for me to get such a unique opportunity, but the ending of the talk made the entire strength of it fizzle out. It left quite a bitter aftertaste. Nevermind. You win some, you lose some I guess.

I then launched the project on a Friday afternoon, the one time of the week when you’re not supposed to launch a project on Kickstarter. My plan was to do a secret launch for my previous backers and then launch publicly the following Monday. For the ones who followed the project, you might have noticed that we were stuck at 48%. I temporarily sort of lost hope and needed to somehow rebuild it. That’s when I announced, what I called, the plan B. I offered to help people set up their websites. This kicked in and it brought the campaign from 48% to 73% within 24 hours. We were on our way!



When you launch a Kickstarter project, you never know what’s going to happen. You have to be prepared to roll with it and if plan A doesn’t work, you need to come up with a plan B, C, or D. Because something that might have worked last year might not work this year. You have to be open to trying things out. It’s exhausting, your adrenaline is probably higher than it’s ever been, which then leads to many sleepless nights, but once the project is over and is one of the 36% successful projects, you’ll be extraordinarily proud you’ve pulled it off!

In February, I spoke about Remote Work at the Factory in Berlin and helped host a Berlinale side event there too. I also hosted a fashion event at Denim City in Amsterdam and a journalist dinner at Balthazars Keuken with such amazing people, such as Angel Trinidad and Margot van der Krogt.

One of my highlights has been a workshop about community building for Oikocredit. In a group of 20 participants, we discussed the differences between “old school advertising” and engaging community building. It’s still important to tell people that having a community has nothing to do with having a Facebook page or being on Twitter. Community is about engaging people in a conversation and giving them opportunities to help shape a brand!

March will be my last month with Kickstarter. If you want to discuss your project with me, now is your chance! Hit me up! <3