When I first discussed how we could grow Swing Kitchen’s community during our kick off meeting with the team, I made a remark that “our people” come together every Friday to demonstrate for climate justice.
At first, the idea for #friesforfuture was a joke.
Yet a joke everyone on the team loved.
We decided to give free fries to everyone who comes to the Swing Kitchen with a protest sign and do so until the school year ends.
However, it’s one thing to have an idea what you’d like to do (and even if it means you’re giving your products away for free).
It’s a whole different story to do so in a way that’s authentic.
I knew that if this idea was to materialize, someone would have to introduce me to the organizers of Fridays for Future.
I knew that if we wanted for this to succeed, the information about our offer had to come from within, so as it usually goes, I started talking to everyone about what we’d like to do until I met the right person who introduced me to the FfF team.
For the past couple of weeks and every Friday, I’ve started going to the demos.
And every week I was able to make an announcement on stage, welcome pupils and students at the Swing Kitchen, and give them free fries.
Having Swing Kitchen as a client is amazing for several reasons. The company is 100% vegan and sustainable. It was founded by an animal activist with the motivation to end animal suffering. It’s also a company from Vienna and I get to work on this project with old friends.
So many wins.
In the upcoming months, we’re planning a number of great events and also a special collaboration with Einhorn Berlin, which should be a lot of fun.
Yet, the month wasn’t just fun; the most challenging part of May was when I decided to discontinue a project I was incredibly excited about at first. I wrote a much more detailed article explaining the circumstances of what happened.
This past month, I’ve also worked on the messaging for eLab, which is a 6-week course for people who’d like to become entrepreneurs.
First, I’ve worked on their digital marketing strategy. I’ve refined their target group, which led to us deciding to change the messaging on the website.
eLab’s courses are ideal for several target groups, however, and given eLab mostly relies on paid ads, we’ll be targeting people who wish to make a career change and recent graduates seeking international experience.
The website with the new messaging should go live within the next couple of weeks.
I’m currently taking on remote work for the upcoming weeks, as I’ll be traveling around Europe in July. If you or someone you know needs help with online positioning or copywriting, please don’t hesitate to reach out.