It’s a wrap! September

One thing I’ve learned over time is that when you want to end a difficult period, when you want to take your mind off something you don’t enjoy, you should create something that fills you with joy (or, of course, just take time off, then create something that fills you with joy).

This past month, I didn’t take on any client work so I could focus on repositioning my business. Funnily enough, I don’t remember when I last worked 14 to 16 hours a day and also on the weekends.

I’ve just released the “Social in Hospitality” trend report to shed some light on the social media trends in the hospitality industry. I’ve also created workshop material to help hotel and restaurant operators rethink their interior branding and overall experience.

I’ve decided to really focus on one industry in the future and create a more holistic system to what I do. I love imagining new places, pondering about possibilities, and I love making ideas a reality. I want to work with people in an industry I’m truly excited about.

With help of the incredible Max Mauracher, I just launched my agency website, MKAYstudio. The report is available in English, but also in German!

I’m currently accepting new clients, so please do me a favor and send them a link to the trend report. If you say you found “this” and thought of them, it might be a great way for you to reconnect with them and I’ll have one more person aware of my work. :) Thank you!


What changes once you turn 30.

Did a friend ever ask you how it feels being over 30? (If you are, of course.) Last night, I went out with one of my oldest friends who’s turning 30 next month, and after a beer he paused, looked worriedly in my eyes, and asked what he might have been thinking about for a while. What has changed for me since turning 30?

For me personally, nothing much really. However, what came to my mind was how sometimes I notice people believe that once they’re over 30, their path is set in stone and they’re doomed to do whatever they’re being paid for right now until the very end of their life. Whether they’re enjoying it or not. They look at the younger people around them who do what they wish they’d done at that age, or would be doing now, and they feel like their ship has sailed. They can’t and won’t ever be able to do that very thing.

I often hear how something’s not possible because one hasn’t studied the right subject or doesn’t have the right references. It feels to me like we ask for permission to do something. Like we want to be asked. We might want something, but we wait until someone finally sees our brilliance; our skills we had humbly kept a secret.

We wait to be allowed to pursue whatever we’d like to do and we forget that in the age of the social web, it’s actually never been easier to give ourselves the permission we’re hoping to receive from the universe. Truth is, it might never come unless you prove you’re worth receiving it.  

Let’s take the example of publishing a book. A couple of decades ago, you needed a publishing house to approach you and ask you whether you’d be up for writing a book. Now, you self-publish or set up a blog and you share with the world whatever you can’t keep to yourself anymore. Or if you want to have your art exhibited, you no longer need to find a gallery to take a risk on you. You can simply start an Instagram or a Tumblr feed and curate your art there. The literary agent might find your blog, or an art collector might discover you on Instagram or even Pinterest.

Fact is, references can be made up.

If you want people to ask you to do something, do it for yourself first. If you want to do something professionally, start doing it and don’t forget to share the results online. You can shift industries and careers and get into whatever field you’d like to by positioning yourself within that field. You can and should give yourself the permission to have a voice.

Start talking about the things you want to talk about, start publishing white papers, keynotes, online classes, and blog posts on the very subjects that would be relevant once you’d work in that field professionally. Join the conversation and don’t wait for that magic moment. Don’t wait for someone to offer to pay you for the talent you’re keeping a secret. That someone might never come.

Now it’s time to take the Monday seriously.

It’s a wrap! August

Sometimes you win, sometimes you learn. August’s definitely been a month that pushed me out of my comfort zone multiple times. Having lived in five (you could even say six) countries, I’d say I’m highly aware of the needs and concerns of people with foreign nationalities. Thus, it’s rather surprising my latest project challenged me on multiple levels and did so due to cultural differences.

There are differences in how people from different countries communicate and how much they communicate. There are also differences in how other cultures approach work in general. The project I took on over the summer was with a team from Reykjavik. I now know what we consider the Wiener Gemütlichkeit (Viennese unhurriedness) might feel rather dramatic to Icelanders. One Icelandic sentence I learned but also heard way too often this past month was: “Þetta reddast!” It stands for, “It will work out okay.”

After working on Kickstarter’s side for two years, it was rather interesting to join a team as a direct consultant for a change. It’s not something I had intended to do after leaving Kickstarter, but the request came from within my personal network and I didn’t have anything else to do, so I thought why not.

Of course, once you’ve consulted hundreds of projects, you have a pretty good idea of what works, what doesn’t, what the common hurdles are, and why so many projects don’t meet the finish line. To spare you the details, we had all the red flags I could’ve thought of before going live, and also during the campaign. Retrospectively, it’s of little surprise I plucked several white hairs this past month.

Without going into much detail, but to give you one insight that was crucial to how this whole project felt to me, we didn’t have a working prototype until three days before the launch. A not-so small detail that I wasn’t made aware of when signing a collaboration contract.

It’s highly unlikely you can build a brand, a fan base, a loyal following, and eventually convert them into paying customers without a functioning product. To sum things up, there’s a difference between “everyone loving a concept,” an idea you share and having people hold your product, to them then immediately fetching their credit cards from their wallets because they’re actually willing to pay for it. I’d recommend everyone to check that and make sure you have chatted with enough people before trying to convince them to pay you.  

I’ve most certainly learned what sort of scenarios one should include in a contract. It’s crucial to include all potentials that could go wrong. As a freelancer, it’s much harder to put away financial and emotional hurdles. One doesn’t have anyone on the team to balance out instabilities, so one should make sure to minimize all potential risks. It’s also important to have a system in place to cheer oneself up. Luckily, I had a ticket to, an incredible conference in Brighton, that helped me recharge my batteries and write these line with a cool head. Out of a Viennese Café feeling all the Gemütlichkeit vibes.

To end on a positive note: I’m very proud SOS Kinderdorf and I made progress with the initiatives we’re working on, and that Matt Trinetti mentioned me in his newsletter (subscribe! It’s one of my favorites).

I’m still free for projects if you need help with something.

Now, onwards and upwards!

What there is to say about becoming the person you aspire to be and other thoughts about professional dreams

You know how there are those dreams that feel too scary for us to dare going after? It’s a conversation I’ve been having repeatedly over the past couple of weeks and each time I talked about it with someone, I knew I had to write down my thoughts. Then I forgot I had that urge before the universe confronted me with that topic all over again. And so, here you go:


How many times have you heard someone say they wanted to become a writer? But then when you talked to them a little more, they were too afraid to sit down to write and do so every day. How many times have you heard someone say they wanted to become an illustrator, only to realize they’d never show their drawings to others?

When you have a dream of who you want to become and you say to people that’s what you aspire to be, it feels like you tell them who you are. To you, it sounds like you know who you are and now people know too. Having a dream, an aspiration, helps communicate your identity and shout into the world what you as a person stand for. Additionally, without doing whatever activity needs to be done in order to become INSERT YOUR DREAM OCCUPATION HERE, you remain in the safe space of no possible failure. When you don’t do the work to become the person you want to be, you might never find out your dream isn’t as glamorous as you thought, but also you won’t have to look into the mirror and recognize you’re not as good as you’ve imagined you’d be. When you do nothing, you can’t be bad at it. It’s as simple as that.

Becoming something, becoming someone, takes a lot of practice. It takes getting up every day and trying again. One must keep practicing and not mind failing and failing over and over again. Some dreams, however, are so big they paralyze us, regardless of how brave we seem to be to the outside world. It’s often much easier to pursue things that allow excuses for failing. It’s easy for me to publish books in English because if someone pointed out they weren’t that good, I could always say I’m not a native speaker. Nevertheless, and just because I do something others might admire, it doesn’t mean I’m living to my fullest potential. It doesn’t mean I pursue the things that scare and paralyze me the most. It just means I get something done that seems to paralyze many others. Especially those who aspire to be writers.

I always felt one lives to their fullest potential if one ruthlessly pursues what’s way out of their comfort zone and is THEIR OWN big dream, not a fun project to do in their spare time.

I’ve realized it’s much harder to pursue things where failing feels scary. It’s scary to pursue an idea when you don’t have the self-confidence to say you can easily pull it off or find an easy excuse why it’s not as good as you’d imagine “your ideal you” could do if they tried. You might simply fear to be rejected on what you would articulate as your biggest dream if someone asked you.

When people ask a published writer how to become one, many respond: “Write!” I used to laugh at this, but lately, I’ve realized it’s actually all that is needed.

Practice makes perfect, and only those who go through the pains of self-realization and acceptance of their own shortcomings, yet have the determination and willingness to break through, will eventually be able to say they’re who they want to be. Or maybe they might realize they don’t actually want to be that person after all. And then, the next scary chapter in their life will start; having to find out who they want to be, which means having to push through the fear of not being worthy, not being good enough all over again. A vicious circle.


The moment you feel it’s time to get a new job

When I discontinued Kickstarter as a client, I didn’t really know what I’d do afterwards. I had ideas, but nothing was set in stone. I knew I didn’t want to wake up in different beds or on couches as much as I used to. I wanted to spend more time at home and in my own bed. Even though it felt crazy giving up a dream client without having something better lined up, I needed it. It had become hard for me to remember and distinguish people because I dealt with so many, and I often felt overwhelmed and not as friendly as I wanted to be. However, after leaving, (and something I’ve mentioned in my last private newsletter.. if you'd like to receive these, sign up here:, I felt a lot of emptiness. It felt like I had given up what gave me purpose for two years. 

When writing Work Trips and Road Trips, I thought a lot about one's purpose and how as a freelancer, it’s your job to think ahead and make decisions. How it’s important to rethink your status quo every single day. And so there were multiple things I did: 

One of the things was to apply for Teach For Austria. I knew it was something I should do to give back. However, I didn’t pass the assessment center, so this most certainly wasn’t the way ahead. Then, I had a coffee with someone. My friend told me of an available position that truly would've been a dream job and combine all my skills and interests in architecture, media, and technology. It would've been a position as a product and innovation manager at a hotel chain. I built a website to apply, but got a phone call from the recruiter saying they were only open to applicants from within the hospitality sector. Right. I needed to think further about what I’d want to do, so I sat down with a glass of wine and post-its. I wrote down what mattered to me and what skills I’d like to use in my day-to-day. How I’d like my day-to-day be. I once recorded a Skillshare class on this subject. After this exercise, I realized it was time for me to rebrand. I then split the keywords in three different piles and decided to restructure my online presence, which led me to creating another Skillshare class on how to structure your website when you’re a freelancer. 

Now, when I said being a product and innovation manager in the hospitality sector would be a dream job, I had some clues what to do next. I’m currently working on an innovation white paper about hotels and restaurants and building a web presence for a boutique agency with that target group. I’ve also just relaunched this, my personal, website to summarize where I’m coming from. I’d love your feedback and I’d love to hear your story on how you’ve restructured your life and how you changed the direction of where you were headed.

It's a wrap! July

If someone would have told me three years ago I’d one day go on a business trip to Iceland, I’d have thought they were joking. But now, almost three years after going freelance, what I thought would be impossible became a reality. This past month, I started working with Anitar, Inc., an Icelandic startup that focuses on revolutionizing horse tech, to help them launch a Kickstarter project

Now, and given I said I’d prefer to take a break from working on Kickstarter projects to focus on marketing hotels and restaurants, this project was truly quite unexpected. Honestly, Karl Már, the founder of Anitar, pretty much bribed me with the idea of working with horses for two months. 

The beginning of the month was busy through and through, and although I finally managed to publish Work Trips and Road Trips, a book about working mindfully and also taking breaks as a freelancer, I must confess that I worked 24/7 and on several weekends to make everything happen that piled up on my to-do list. But sometimes, and even when you’re trying to avoid such moments, they still might sneak in. 

As you can image, the proudest moment of the month is that Work Trips and Road Trips is finally out and available on Amazon! Jamie Milnes and I have also finished the copy for the website of his agency, Double Underscore, and I also handed off the copy for the Go Global Outsourcing, Llc. website for Jamie to continue working on the design with the lovely Go Global team. Also, one of my articles on how to take a vacation as a freelancer was published on the Freelancer Union. A milestone! I’ve also been working on the Skillshare class about how to structure a website if you’re a freelancer. I started working on this class to help myself structure my own websites, however, I still haven’t managed to come very far with them. Planned release, nevertheless, is in September. Wish me luck! 

At the beginning of September, I’ll be at in Brighton, then a wedding in Italy, and after that, I’d like to start working with companies from the hospitality industry. If you know of someone who knows of someone in that sector and you know they need help with marketing, please connect me! Thank you! 

Are you still looking for the right book to take with you on your vacation? Look no further!

Just a quick heads up, Work Trips and Road Trips is now available on Amazon!

If you’re wondering what book to bring along for your vacation, this might be the perfect read. It’s, once again, 15  personal interviews and a great bunch of tips and tricks. I’ve talked to the ladies quite a bit about finances too, so if you’re wondering how others are managing their money to be able to go on vacation, Work Trips and Road Trips might have the answers for you!

You can get the book here

My everyday struggle with money

Do you also feel like you have no idea how to grow and invest money or what to do with your savings?

(Or is it just me who really has no plan?)

The year before I turned 30 (two years ago), I realized I had no idea how to handle money. I’ve always had an idea of how to earn money, but besides spending it on food and travel, I can’t say I knew what else to do with it. The one thing that’s changed over time now that I’m over 30, I feel bad for not having a plan. An everyday struggle of faking it as an adult. I get it.

After I finished writing This Year Will Be Different, the book that helped me (and many of you) go freelance, I decided to write another one about investing, to solve my own problem once again.

I began my research phase. I bought books about finance and I researched people I could interview. I did everything I had done when working on #TYWBD. But there was one difference. The more I read about finances, the less I felt like I had access to the scene. Money felt like it existed and there was a market around it, but it was a market I had no access to, nor did I understand how to gain it.

My plan to publish a finance book failed. Now, two years later, a dear friend of mine introduced me to Mike Katzmann, a financial advisor. In my mind, his hands were up in the air when he was telling me, but it went something like this: “I met a guy who you must meet! You’ll have the best time together and I can see great things ahead when you two join forces. You’ll get along splendidly!”

We did. We laughed for two hours on Skype and started a shared document to collect ideas for a finance book for freelancers, for you, and as always, for me.

As you know, I usually interview people I find inspiring and then I adapt the content based on what they say. This time around, it’s a bit different. I interview you (yes, you!) and then drill Mike until I get an answer I understand myself so that we can make a book together we’ll all love!

I want to know your struggles, your insecurities, your questions. I want to know what you want to get out of this book. I want to know what answers you finally want! I know mine, but I also want to know yours.

Mike and I want to produce the most accessible finance book there is. He knows what he’s talking about and I’m responsible for making sure it’s another book that motivates, inspires, and gives you (and me) the right kick in the butt to take action.

Please reply to this message or send me an email to and tell me what we need to include and what you want to know more about! Let’s make this together!


* * The finance book I was planning didn’t happen back then, but my research still flourished. Before you have money to invest, you have time to invest, and that’s pretty much the concept of My Creative (Side) Business.

* * * Work Trips and Road Trips will be available in three weeks the very latest.