Recently I’ve moved the Instagram app to a folder on the second screen of my iPhone. Just like many of you, I feel growing social media fatigue. Then again, I’ve never felt envious, sad or any of the other emotions so many news sites report to be the everyday reality for many. Personally, I do believe social media has been a great enabler for all of us creatives. My TEDx talk on how to use social media in a non-toxic way is finally live. If you have 15 minutes to spare, I’d love to invite you to listen to my thoughts.
Whenever I’ve launched a project on Kickstarter, it’s always been a turmoil of feelings. Every time, starting about three days after I’ve publicly announced what I’m interested in and hope to discuss by launching a project, my doubts arise. Has it really been necessary to ask people for money to work on something I care about? Has it been necessary to look for people the way I do?
If a project succeeds, then, of course, it’s all great! It will be celebrated as a success, and I’ll get what I wanted and what motivated me to launch a project in the first place; people will talk to me about what I’ve declared as a subject of my personal interest.
But then, of course, what if a project doesn’t succeed?
I’ve finally stopped procrastinating on learning my TEDx talk. (Writing it was hard. I had someone I consider an exceptionally thoughtful writer edit it and help me shape my thoughts into words.) Now, every single day, I get to listen to my voice repeating out loud what’s become a mantra.
In short, and in the words of Dan Harmon, “If you find your voice, shout with it from the rooftops – and keep doing so – the people who are looking for you will eventually find you.”
That’s what always remains on my mind whenever a project is public; are people interested in what I’m interested in? Do I know such people? Where will I find them? How will they see me and will they find me in time?
Many doubts arise doing what I do and have repeatedly been doing for years. However, I also know I’ve met many incredible people because I’ve been “creating out loud” for years. Having projects live has always given people a reason to talk to me (about something I’m interested in). It’s also given me a reason to approach strangers without it seeming all too awkward. Over the years, I’ve met people who I now call friends because I did something I shared online. I’ve been referred to clients because of something I’ve created and people thought it was interesting. It’s been great and rewarding. Yet, I also question, will it work again? Or not?
It takes a lot of courage to share unfinished work publicly and even though I know the benefits of doing so, I also know I’ve always felt the way I feel right now every time I’ve gathered the courage and shared work in progress. To me, however, it’s not just about working on something I care about and trying to find my people through the work I put into the world. It’s also got to do with my personal philosophy;
“If I had told people I aspired to become a writer before I published my very first book, it would have made publishing that book much harder for me. I would’ve probably needed someone else also to declare me a writer and give me the self-confidence to do something more than practicing writing online and on social media. I might have waited until an agent picked me up and a publishing house approved of me, rather than to go down the path of self-publishing.
If I called myself a writer, it would’ve made me vulnerable. It would’ve allowed the world to criticize me, and possibly hurt me if it did. Yet with social media, I felt it’s all work in progress. And having others watch and notice my progress without claiming perfection has always felt encouraging.
When I started working on my first book, I knew that if someone were to say the book wasn’t any good, it would’ve been relatively easy for me to swallow that criticism. Given I had no official training or any sort of references, I didn’t have to justify mistakes or failure. It was easier for me to start because I had nothing, not even my image—or as it’s now called, ‘my personal brand’—to lose.
I wanted to write a book, and I knew I needed help to make it good, yet I didn’t aspire to become a writer. I just wanted to write, so I did. On social media, I shared my progress, and I was open about the journey of improvement.”
And I can now see where it all led.
You might question why not finish something, find a way to monetize it through a bigger company, and then present things as a success after?
It’s because I believe in transparency. I believe in sharing the process of unfinished work and have others see how something is being done. I believe in it because I believe it gives others the necessary courage also to try and start from scratch and create something. I want others to see the struggle. I wish for people to see the slow curve to “success.” I wish for people to understand they too can try. Because that to me is the power of the internet.
I keep reading about mental health. I keep reading about how people struggle with social media, however, I also believe it’s an incredible tool to create and find “your” people.
In a way I still want to prove that; I merely believe that if someone connects with me because of something I’ve created or at least tried to develop, it will be the most meaningful connection for both of us. And that’s the advantage. The power. The tool we all have at our fingertips. I’ll talk about it more in Graz, yet just really wanted to share this with you. To keep things transparent.
Whenever you visit or move to a place, how do you try to make it feel like it’s home? Do you feel the desire to understand what’s happening in the streets around you and why some things are the way they are?
Last year I published a guide to Viennese coffee culture, and then a couple of weeks later, made one for Berlin’s café scene. It’s actually ridiculous to think I’ve been to more than 100 cafés where I also took a picture. Why would anyone do that?
It’s got to do with something that happened 11 years ago...
When I was 21, I moved to the UK for a year. Back then I didn’t know it was just for a year, so I took a lot of things for granted; like I would do them one day. Most days, I was just doing the same things I did all the days before. Because it was the easy thing to do. I’d go to the same places, visit the same cities, do the same thing over and over again. Then after moving away, I realized I lived in the UK for a year, yet never took the time to go up to Scotland. This realization of not going to Scotland while I lived so close remains to this day a reminder that I don’t want that to happen again.
Whenever I then spent longer stretches of time in places, I’d make it “a thing” to seek out destinations to visit and try to better understand why my environment is the way it is.
It must have been what inspired me to start a list of places I’d like to see and visit one day. It’s a list where I add all places – from cafés to sightseeing spots, which I’d like to see.
Whenever I hear of a good place or read something in an article, I add the place to my list. And then, in the day to day, I make sure to open that list regularly to get out of my way and see something new.
It’s so easy to just simply do the same thing over and over again because it’s what we’ve done yesterday or last week. It’s easy to not look around and ask what this or that mean, as we’re distracted by what we deal with in our day to day.
I’ve launched another Kickstarter campaign. This time it’s a guide to Berlin’s architecture. It’s pictures of buildings you might potentially not even know exist and then bits and pieces about their history and societal context. If you’d like to get a part of “my list” of places I consider worth visiting and knowing about, this is your chance to get this set. Just like last time, it’s a limited print run only.
I wanted to share something with you that’s been on my mind lately.
“So, what do you want to do next?” is the question I keep hearing since I publicly announced that I’m looking for new projects. In a way, I’ve answered it in my call for new projects. In a way, I’ve also not answered it. At least, not in a way that would lead to a great outcome.
Speaking with someone who works at an accelerator, you know they hear many good (and bad) ideas every single day. Yet what is it that distinguishes a good pitch from a bad one?
“I keep hearing a lot about solutions. I hear how people want to solve this or that. It’s almost as if the problem wasn’t even worth discussing. If someone is passionate about a problem and they managed to explain why they are the right person to solve it, I’ll listen up. Because then you know even if the first approach to solving a problem fails, they’ll go after finding another solution. And should that approach not work either, they’ll keep looking. Then it's just about them convincing you they're the right person to solve that very problem by sharing WHY they care.”
In the startup world, it’s become normal to try out different ideas, pursue different businesses, and even switch between industries if what you tried to do didn't work out as planned. Often, people don’t just go after a whole new sector. They also change the problem they want to solve.
After having spent the afternoon preparing for my TEDx talk, all my guiding sentences, my values, and ideas... everything I’ll talk about in Graz in February popped up in my mind.
I’ve always loved the internet because it’s an incredible platform to share what you’re excited about. It’s a platform to share those ideas and passions freely. And it’s a platform that enables each and every one of us to find and be found by our like minds. If we master how we tell our story, we’ll eventually find those who’ll want to listen, who’ll support us, and who’ll share our passions too.
In Work Trips and Road Trips, I wrote that one finds purpose if they decide on the community they want to serve and see benefit. And I still believe that’s one side of the coin. Yet, it’s also very much about the problem one wants to solve. I’ve always loved the internet for giving each and every one of us the possibility to become and be seen for who we want to be. It’s something I’ve been vocal about since I worked at Somewhere.com. It’s something I’ve been preaching in all my books. It’s something I’ll talk about at TEDx too. In my last post, I might have shared my thoughts and ideas on the formats in which I want to work, yet I’ve not acknowledged my guiding sentence, and what it is that’s deeply connected to my personal values.
Which brings me to..
Next time you have to decide what you want to do next, you might want to ask yourself:
Who are the people I want to serve with my work?
What is the problem I’m genuinely passionate about solving?
What’s the mission I see be the red thread in my work and how can I continue solving the problem I deeply care about?
Answering those questions might make it easier to tell your story. It will definitely be more comfortable to explain mine.
Here are parts of my weekly newsletter I write for fellow freelancers: you can subscribe to my newsletter to get the full articles to your mailbox.
First of all, I have two separate bank accounts. I have a business account with a traditional German bank, which is where I receive all incoming payments and use for all business expenses. Then, I also have a private account. My personal account is with N26, which I absolutely love and would recommend any day! (If you consider signing up, please use my referral code – monikak3108 – which will give us both a €15 bonus.)
Recently, N26 introduced an incredible new feature and I couldn’t be happier! Customers can now create sub-accounts called spaces that enable them to assign a purpose to each. (mint.com does this in the US). One can also set a saving goal and see one’s progress. In the past couple of months, I’ve gamified how I use spaces, which is something I thought I’d share.
Next to my main account, I have the following sub-accounts:
A freelancer fund I’m aiming to save up the equivalent of how much I need for three months. My plan is to get to that goal and once I do, I’ll start paying towards my investment fund.
An investment fund where I plan to save up €2.000 and once I have that, get back to the book on investing my friend Clemens Bomsdorf wrote.
A holiday fund. I’ve set a goal of €3.000, which I know is enough money to cover flights, accommodation, and all my expenses to leave on a vacation for one month.
A relationship fund where I put money aside whenever someone pays for something I could have also paid for myself.
And a monthly savings account. I mentioned in Work Trips and Road Trips that I keep track of how much I spend every day. Whenever I spend less than €30 in a day, I move the difference into this space for me to see at the end of the month how much I put aside. On the first of each month, I move all the money from this space and also what’s left on my main account to one of the saving spaces. (Which at this point is my FreelancerFund or as my friend Theresa Lachner would call it, My Fuck You Fund). Btw. And if I haven’t mentioned it anywhere else, it’s a saving space you create to build up a safe blanket so that when you face a dry month, you don’t panic about it.
The advantage of me freelancing is that I earn money from different sources. I find this quite handy because it makes allocating money to my sub-accounts much more fun. I do that as follows:
I transfer 45% of everything I’ve earned from my business account to my private account. I’m keeping 55% on my business account to cover all my business expenses, taxes, and health insurance. On my private account, I split the money as follows:
40% of what I earn from my main client I keep as spending money.
5% of what I earn from my main client I immediately transfer to the FreelancerFund. In case I have another somewhat larger project going on, I move all of the 45% I earn with them to the FreelancerFund as well.
If you feel like you too might want to consider creating multiple income streams, I’ve recently published three Skillshare classes to help with that:
Watch editing and monetizing your smartphone photos to learn more about how I monetise the pictures I take on the go.
If you’d like to set up a project but don’t know quite know how, I’ve put together a step by step class to help you come up with side projects to eventually monetize them.
And given we’re talking about monetization, you might also want to check out my class on Kickstarter and how to use the platform to finance creative projects.
If you have any questions please don’t hesitate to reach out.
Have you ever asked yourself how to use social media effectively?
This class is for you..
if you’d like to learn how to make the most out of social media
if you’d like to know how to brand your business as a freelancer
if you’d like to know how to create a side income
... or if you want to build your reputation to eventually find a more suitable job.
In this class, I’ll deconstruct what it means to create. I’ll explain
how to frame creative projects
gain the self-confidence to create and publish
... and will also talk about how to use social media in a meaningful way.
I’ve decided to create this class to help you utilize social media and unlock its full potential. You don’t need to be a creative to benefit from this class.
It’s now live on Skillshare: https://skl.sh/2zraT5R
I picked up the book while sitting at a pool in Bali last year. For years, I heard about it regularly, and given the title and knowing the perks but also the disadvantages of remote work, I was skeptical. Those who read his books know Tim is a great storyteller and an exceptional curator. The 4-Hour Workweek is an easy read that will make you think about your personal situation, regardless of whether you crave to travel the world or not.
Tim has never actually (at least from what I remember) said one should break everything off and roam the world. He’s only made the point one should design the lifestyle one really wants. He asks you to think about what sort of life you want and then asks you to start implementing small changes to get there. For myself, I knew I missed the perks of having a dog, and not only because you don’t ever have to pick up anything from the floor that fell off the kitchen counter. But much more because you feel the seasons. Because people on the street smile at you. Because life slows down. Because there’s a little creature that is – if you’re lucky – incredibly ridiculous and gives you a million reasons to smile.
And so there I was. Following Tim’s advice, I started looking for puppies that were for sale (which is a clear downward spiral to actually getting one). I know many might say at this point, one should always take a dog from an animal shelter. I disagree because one should choose a breed and get the sort of dog for which one is able to provide a good life. Previously, I had spent a fair amount of time around Greyhounds and knew the breed is gentle, quiet, and even though they need to run free every day, they get tired rather quickly.
Greyhounds come in different sizes. My long-time dream was to get a big dog, so a Galgo would’ve been incredible, but I also knew life would be much easier with a small breed. And so I decided on a Whippet.
It was important to me to choose a dog that would be easy to take on public transport and one that others would also feel comfortable handling. Those who have followed my journey for a while know I travel a lot. Being on the road and being flexible has always been key to my business, and I knew I’d have to continue to travel a lot for work in the future. I didn’t want to put a dog from an animal shelter through the pain of seeing me leave so much, and thus decided on a puppy I could socialize to be with other people and also around other dogs.
When I first visited Orion, she was four weeks old. The second she saw me, she threw herself at my feet and didn’t stop licking them until we left. It was definitely love at first sight.
Over the next few weeks, I couldn’t stop thinking about the consequences of getting a dog and how I would handle it. My friends all questioned whether I was ready to take on such a responsibility. I just laughed and said that something would be terribly wrong with me if at the age of 31, I wasn’t able to take care of a dog. Especially because I’ve had dogs before and knew what it meant. I must admit, I forgot that training a puppy is million times more work than having an adult dog. Yet that’s a different story.
I knew I wanted Orion to be social around other dogs. I wanted to make sure she’d sleep in her own bed and not mine, as it’s common amongst Whippets. I wanted her to be loved by people so that it wouldn’t be a problem to give her to others whenever I needed to travel. The preparations started...
When I first saw the price tag of Charley Chau beds, I gulped. However, I also knew making sure the dog doesn’t sleep in my bed was more important to me. When I then brought Orion home, she was so excited that she peed in my bedroom, but then she also slept through the night in her own bed without crying even once. Things were off to a good start.
The following months were tough. I won’t lie. I had a hard time getting Orion potty trained. She needed to pee every hour and a half. The doctor, and also her dog trainer in Vienna, said I needed to be patient and it was only when Orion was 11 months old that I brought her to a vet in Berlin who diagnosed her with urinary stones, which made life for her (and me and everyone who took care of her) difficult. She hasn’t peed in the apartment since the issue has been solved.
Before the summer, I had bought a modem powered by battery that enabled me to work online and without having to have it plugged into a socket. We then spent a lot of time in the park. She played with dogs. I worked. Now that she’s a year and a half, I can say that it truly paid off. She’s extraordinarily friendly to other dogs and even aggressive dogs calm down when they’re around her.
People love her too. I’ve been able to build a community of people who’d take care of her whenever I needed to leave for a couple of days or even weeks. She’s not blown away by the idea of me leaving, yet from what I’ve heard, she’s fine after the initial ten minutes. She does build an extremely close connection to the person taking care of her and seems as much in love with them as she seems to be with me. As for myself, I notice how I scroll down her Instagram after a couple of days on the road when I miss being around her. I’m okay not having her around when I travel, and I really struggle when she isn’t around when I’m at home.
For me as a freelancer, it’s been very beneficial to have such a constant in my life. Orion wakes me up every day at 7am and demands food and going outside. She makes me take regular breaks. We spend a lot of time in the park. She even has a very set time when she wants to go to sleep, which is 9pm.
Since I got her, I’ve been feeling so much more connected to my surroundings. When you have a dog, people on the street talk to you. Other dog owners greet you. Suddenly, it’s easier for everyone to recognize you. It feels like people trust you more. You become a part of your neighbourhood. It feels lovely.
On public transport, I’m no longer scrolling through Instagram. I have a dog to pet. I feel like I feel more. Like I connect more. It’s a good feeling.
And sure, of course, there are downsides too. She still struggles being by herself, which doesn’t always make things easy. And when someone comes close to me, she gets incredibly jealous. Not always fun, I admit. Yet, I also know I can train her and she’ll be able to handle these things one day. If I can make a dog walk next to my foot without a leash, teach her how to run next to my bike, make her give me her right paw when I say “Grüß Gott” (which is the Austrian way of saying “Good Day” or “Greet God” to be more precise), then I can most certainly train her to behave in intimate situations and when she’s supposed to be by herself.
Maybe it’s not endless beaches, but picking up poop a few times a day that make me feel like I live a self-determined life, and I sure know and appreciate it every time I’m throwing a ball in the park she might only sometimes bring back to me. Things feel right and for that, I can thank The 4-Hour Workweek and Tim Ferriss. It was a rather unexpected outcome of having read the bible of digital nomads.
Enjoyed the read? It's an adapted version of my latest newsletter. Get the full versions into your mailbox.
If you’ve been reading my blog for a while, then you know Kickstarter was one of my main clients for two years. I got involved with them after launching my first Kickstarter project. After five successful projects, I’ve decided it’s time for me to summarize my learnings and share all my resources to help others launch their own projects on Kickstarter.
Here is the link to the Skillshare class if you’d much rather watch it as a video tutorial.
In the class I share tips on:
How to frame a creative project
Why Kickstarter makes sense
How to set up your page
How to calculate the costs of a Kickstarter project
How to prepare for the launch
And most of all, what to do when things aren’t going well
I really hope my learnings on how to run a Kickstarter will help you launch yours.