The team from SCHED hired me to help them find the right way to build a plugin within Eventbrite to help acquire new users easily. My role as an external consultant was not just to find the right wording but also to support the team and help them to figure out the right features and how to create the best possible user experience.
I also helped SCHED overhaul their retention strategy by going over their entire email communication and closing gaps to make sure users would return and use SCHED again to organise their future events.
Here is a blog post summarising my work with SCHED.
I helped the founders of StaRating hire a team and train them in social media marketing. I was there to support the team during the pre-launch phase and helped to find testers for their app by organising regular meet ups in bars around London.
Here and here are some deeper reflections on my work with the team.
Badger & Winters
I had the chance to support the team at Badger & Winters with an extensive market audit for one of their global brands. I analysed the envisioned strategy and analysed the execution across various digital and social channels in the main markets across the world. Part of my work was to highlight how the brand’s values are being transported and to what degree various markets communicate the values of the brand.
Furthermore I helped develop an integrated social strategy as an external digital strategy consultant.