I have a community driven approach to network building and marketing. I strictly believe in word of mouth and the power of retention. I have managed communities as part of an agency and also worked as a community manager on the product sites. I have a deep passion for social community building and I am aiming at working in the field of social architecture.
When Michael first approached me he had very specific growth targets. To reach these targets, we decided to focus on his website and his existing customer base. We contacted all previous students and asked them about their experiences with smarterGerman. Based on this feedback I was able to restructure smarterGerman’s website, update copy and create a personalised social media guide. Also, we’ve developed a series of automated communication to help Michael reach the next level of his business growth.
I took over Somewhere’s community after a strategy pivot and drove the community engagement for about a year. During my time as Somewhere’s community manager, we had a very active member base with regular peaks reaching up to 75% of active users.
For Somewhere, I was responsible for the engagement and retention strategy, user testing and user development and social media channels. I also ran Somewhere's blog and was involved in media partnerships and ambassador engagement.
The company was founded in 1890 and stayed very successful for more than 100 years. Nevertheless at the beginning of 2013, Niemetz had to declare bankruptcy. Austrians were shocked about potentially losing one of their most important childhood memories: their Schwedenbomben, simple candy made out of eggwhite and chocolate cast. For a couple of months,, it was hard to miss the latest news about Niemetz.
I took over the Niemetz Facebook fanpage, which I grew from 0 to 20.000 fans in seven days without a budget. In the weeks that followed I dealt with thousands of messages, juggling the personal interests of customers and the business owners’ need to protect their image. I left the project shortly after the business was taken over by Heidi Chocolat.
Teekanne is the most popular tea brand in Austria with more than 65% market share. In 2013 I was responsible for the content strategy, implementation and social campaigns on their Facebook fanpage. Our campaigns received a lot of positive feedback, with people regularly uploading images to the fanpage on their own initiative.
Simultaneously, Facebook was where we handled negative feedback and people’s ailments. During the seven months I worked with this client I was able to triple their fan base. Together with a creative team, we deployed a number of apps such as “Du bist die Teekanne” and their “Win Tab”.
Skiny is a young brand known in the German-speaking market as the place to buy your first bra. Nevertheless, Skiny wants to be known for what it really is: cheeky, full of life and energetic.
I ran their Facebook page and handled their social promotions during my time at LOOP New Media GmbH. Together with a creative team I deployed a number of social apps. During my time I managed to successfully introduce them to a cooperation partner to sponsor their main prices. This partnership remains.
For Skiny, social marketing is one of the most important media outlets. The client pays a lot of attention to keeping a happy engaged community, and so did I.
Here, here and here are a few posts I composed for Skiny's fanpage.
Habsburg has very high quality standards; not only is their apparel made out of luxurious materials, but also their use of language, just as you’d expect, has an air of aristocracy. Habsburg brings a very high degree of formality to their digital media strategy.
During my time on this project I spent many hours researching Habsburg’s history to bring the most interesting facts to light and spark the interest of the community. I was there to educate people about Habsburg’s history and the right textile care while promoting Habsburg’s fashionable pieces. To this day, I consider it a highly unusual approach to fashion marketing.