The story of how and why I made two city guides within the past few weeks.


A few months ago, an email request trickled in asking me if I’d be interested in teaching a class on social media with the aim of showing young creative students how to best utilize the platforms to get a job. They all share the same problem in that no one wants to give them work unless they have experience (I’ll never get over this). My ambition to this class is to help students simulate they have the experience. Technically, having a company attached to a work experience is nothing more than proof that you have done a certain something. Publishing your work on social media is like getting social proof for having actually really done something. (Is this something I should write more about?)

Many of the projects I’ve been trusted with have come my way because of some other something I shared online. Now, it would have felt weird to me to come into a classroom and talk about publishing a book. I needed a much smaller project that would be technically and logistically easy to pull off. Even for students. That’s how the Vienna guide came to live.

Then I realized, if I actually wanted to do something like this, the paper had to be absolutely exceptionally beautiful. I needed to increase the print run, so I decided to publish a second guide; one to highlight Berlin’s best cafés. That one is now live on Kickstarter:

I’d really appreciate if you’d take a look. Possibly even share the news with others.

Thanks a million!